By
Tricitynews Reporter
Chandigarh 28th September:- Radio network 92.7 Big FM
brought back the renewed edition of ‘Suron Ki Nau Deviyan’ with an aim to
celebrate a nine-day musical fest with a focus on women empowerment. Big FM
became the first radio station to specially compose nine sufi-folk songs
highlighting the virtues of the nine goddesses during Navratri. Nine female
artistes , who included renowned bollywood
singers like Shweta Pandit, Harshdeep Kaur, Prajakta Shukre and Shradha Pandit featured
solo in the videos of these songs.
The
activity created right connects with listeners during a one-hour special
evening show dedicated to each singer during Navratri. Big FM spokesperson
stated that it is our conscious effort to be a platform that provides
meaningful content that is edgy and relatable. While we are connected with
listeners through the power of radio we are also taking our digital presence a
step forward with engaging video formats”. The sheer magnitude of the nine day
activity was that well-known artists on-board bolstered the appeal for our
listeners and digital consumers across demographics, thereby providing
extensive visibility to the advertisers.
‘Suron
Ki Nau Deviyan’ is an amalgamation of music and story-telling through which the
radio network celebrated Navratri. Big FM aims to embody the essence of
providing more music to its listeners with content that promotes women
empowerment through the dedicated songs. The one-hour special show was based on
the theme which symbolizes the virtue of the goddess of that specific day such
as strength, beauty and power. With songs highlighting these expressions in the
voice of the singers that resonate with each, the radio station celebrated
women power . Listeners were enlightened with motivating narratives
on the journey and accomplishments of these distinguished female artists.