By Tricitynews
Chandigarh 26th
Feb, 2019:- BIG
FM, one of India’s largest radio networks recently underwent a major
revamp across 59 stations with its tagline transitioning to ‘Dhun Badal Ke Toh Dekho.’
Taking the thought forward, the radio channel has announced a completely new
show based on its new positioning titled- ‘Dhun Badal Ke Toh Dekho with Vidya
Balan’ . The programme aims to give impetus to positive conversations on
relevant social topics and aptly features path-breaking star Vidya Balan as the
radio show host for the very first time. Slated to release in the 3rd week
of March, the show will air every weekday evening from 7pm to 9pm, with repeats
on Saturday and Sunday.
‘Dhun Badal
Ke Toh Dekho with Vidya Balan’ will bring imperative social topics to the
forefront, encouraging the people of the nation to open-up and participate in
positive conversations about social challenges and issues. To drive compelling
discussions around topics that truly matter, the show will begin with a
thought-provoking monologue by Vidya, followed by the views of experts,
thought-leaders and celebrities that will add to the whole experience.
Amplifying innovation and creativeness in programming, each episode will take
up a whole new topic ranging from mental health, new age parenting, adoption,
body shaming, child abuse and more which will revolve around breaking the glass
ceiling. In conclusion, ‘Dhun Badal Ke Toh Dekho’ will recognize
exemplary stories of real-life people who have changed the way the society
thinks and behaves, to inspire the listeners. Funny comic-liners, Bollywood
connect and Vox Pop with the public will be interspersed to enhance the
engagement quotient of the show.
Talking
about the upcoming show, Abraham
Thomas, CEO, BIG FM said that in these demanding times, people are expecting more and more from media
brands such as ours. There is an expectation to bring purpose in to brands. In
keeping with this expectation, we are moving from ‘mere entertainment to
entertainment with a purpose.’ Our purpose is to influence people’s thinking.
‘Dhun Badal Ke Toh Dekho’ is BIG FM’s endeavour to inspire people’s thoughts
for a better tomorrow.
Sunil Kumaran, Country Head, Thwink BIG, BIG FM said that BIG
FM believes that as a brand it can ‘Inspire Thinking’ and through its line of
‘Dhun Badalke Toh Dekho’ we want to urge people to look at life from various
perspectives and not be rigid in their approach. The show with Vidya Balan will
bring out this philosophy in a never seen before format going across the
country on the BIG FM radio network and on digital. The show picks up wide
ranging topics right from serious to light-hearted ones with a promise that it
will stimulate conversations. Driven by Vidya, the show will also have experts
and other celebrities discussing these topics. The show starts by 3rd week of
March on 92.7 BIG FM.
Commenting
on the announcement of the show, superstar and now RJ Vidya Balan shared that she is
quite excited to be starting this
new journey in her life. After having played several interesting characters in her
film career including being an RJ twice, she is really looking forward to being
a radio jockey in real life and directly connecting with people through this
medium. The show's meaningful concept 'Dhun Badal Ke Toh Dekho' is bound to
create positive conversations around current social developments and changes. She
is glad to have this opportunity to encourage a positive mindset by reaching
out to millions through 92.7 BIG FM.
For such a captivating
programming format that intends to enable positive social transformation, the
influential Vidya Balan who has always changed perceptions with her
unconventional roles, makes for a perfect fit for the show. The new show will
witness heavy promotions with a robust 360-degree campaign, and innovative
promotional practices and strategies across digital platforms.
