By Tricitynews Reporter
Chandigarh 06th
October:- India’s largest
luxury car brand Mercedes-Benz sustained its growth story in the Indian market
by registering its best ever 3rd quarterly sales, primarily
supported by an attractive product portfolio including an exceptionally high demand
for the all New Long Wheelbase E-Class Sedan. Continuing its growth momentum
from H1 2017 (Jan-June), Mercedes-Benz India registered a robust 41% growth by
selling 4698 units in the July- Sep 2017 period. This growth also marks the
brand’s highest ever sales in the January-September period with 11869 units, up
by 19.6% (January-September 2016: 9924 units). The exceptionally strong sales performance in the Q3 2017, reiterates Mercedes-Benz’s consistent customer preference, which is a
product of the relentless and customer centric approach adopted by the brand.
Roland Folger,
Managing Director & CEO, Mercedes-Benz India commented that we firmly
continue with our leadership position in the Indian luxury car market by
clocking our ‘best ever’ sales results. Growing by a record 41% percent in Q3,
we are glad to better our Q2 performance and continue to receive customer
preference. This growth story is a direct result of our strong customer focused
strategy, which has been bearing fruit. This performance gives us confidence
that our strategy is in the right path and our patrons prefer our products and
service. The unprecedented demand for the Long Wheelbase E-Class Sedan in
particular has contributed immensely to our sales success. All our products
across segments were highly appreciated by the customers resulting in a steady
growth across the NGCs, sedans, SUVs and the AMG cars.
Sales success of
the new Long Wheelbase E-Class Sedan continues: Mercedes-Benz India’s record
sales growth is supported by a young and comprehensive product portfolio
comprising the New Generation Cars, the sedans, the SUVs and the AMG cars. The
Long Wheelbase E-Class Sedan continued its sales success across markets and
continued to remain the single highest selling model for the brand in
January-September 2017 period. The launch of the Long Wheelbase E 220 d proved
to be strategic in enabling Mercedes-Benz to cater to the increasing demand of
this segment benchmark luxury business sedan. Similarly, the C-Class and the
S-Class continue to remain on top of customer preference.
The luxury SUV
segment grew strongly and recorded a robust growth in the January-September
2017 period. The SUV growth was followed by the sedan segment which grew
strongly in the Jan-Sep 2017 period. The dream cars and the high performance
AMG models also sustained their growth momentum in the performance segment and
achieved steady year on year growth.
Roland Folger
elaborated that we are glad to witness our India strategy working and our
volume contribution to the luxury car industry on the rise. As inventors of
automobiles globally and of luxury wheels in India, we remain bullish on the
fast changing dynamics of the Indian automotive industry. Our market
experience, impeccable customer trust and proven competitive market advantages,
combined with our global competencies makes us uniquely positioned to play a
leading role in defining the luxury automotive space in India. However, it
always gives an additional momentum to our growth plans when the policy
framework is supportive, given our contribution to the economy.