By Tricitynews
Chandigarh 05th
Aug:- B4U Network popularly known for its Bollywood Music and Movie
channels launches B4U Kadak its premium offering in the
Hindi Movie Genre. B4U Kadak is a Hindi Movie Channel targeted at Urban and Rural
audiences in the HSM market with a bank of popular Bollywood & South Indian
dubbed movies.
B4U Kadak has built a bank of 101
World Television Premieres movies. With 101 being an auspicious number in the
Indian culture the channel plans to entertain audiences with these premieres
through the year. Most of these premieres are “Original blockbusters” and
“Award Winning Films”.B4U Kadak has aunique offering for the Hindi movie
viewing audience serving fresh, meaningful and mindful content made by experienced
and original film makers from Bollywood and South Indian Dubbed movies from
different languages i.e. Tamil, Telugu, Kannada, and Malayalam curating an
audience experience which is both engaging and rich.
In addition to the 101 World
Television Premieres most of the hand-picked movies are originals of Superhit
Hindi remakes Sooryavansham(Telugu-Sooryavansham), Nayak (Tamil-Mudhalvan),
Chachi 420 (Tamil -AvvaiShanmugi), Drishyam (Malayalam-Drishyam), Rehna Hai
TereDil Mein – (Tamil-Minnale), Raja Babu (Telugu – Raja Babu). Along with many
award winning films i.e. Kannada - AakalRatri, Telugu –Dandupalyam. All of
which are dubbed in Hindi for the HSM market viewer to experience an OTT
experience on TV.
The thought of serving meaningful
cinema is a never before offering in the FTA space and is sure to hook the
audiences on DD Free dish and other leading cable and DTH Networks.
To appeal to the young audience,
the channel launched with a Rap Song teaser portraying the madness of movies
amongst the masses at large. The channel has also released a brand film
promising ‘NayiKahaniya on B4U Kadak’. The channels tagline “Kadak Hai Boss”
focuses on how people get bored of mainstream stories and want something new in
their lives, with B4U Kadak promising content which is Kadak Hai Boss…!!!
B4U Kadak is also going all out
with a TV campaign to promote this brand film along with its unique movie
offering on outside network channels focused on Mumbai, Delhi, Maharashtra,
Gujarat, Rajasthan, UP, Punjab, Bihar& MP along with OOH in all the HSM
states covering over 40 cities with 500+ sites and over 1400 screens in Cinemas
to appeal to the movie viewing audiences. The campaign is also supported by an
all India multi-city Radio plan and print coverage in film based magazines.
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