By Tricitynews Reporter
Chandigarh 28th
February:- The
Postgraduate Department of Commerce at MCM DAV College for Women organized a
UGC sponsored national seminar on ‘Retail makes headway, pulling out all the
stops: An Indian Perspective’, here today. Aimed at engaging in deliberations
on the global phenomena that retail is and examining the various facets of this
dynamic and fast paced industry from the Indian point of view, the seminar saw
convergence of academicians as well as students from across the nation. Chief
Guest Prof. Parvinder Singh, Controller of Examinations and Dean, College
Development Council, PU in his inaugural address, reiterated that
liberalization coupled with strong economic growth has revolutionized the
retail space in India, but the opportunity to capitalize on this upsurge is
riddled with the challenge of merging the organized and unorganized sectors of
this industry. Delivering the presidential address, Prof. Amrik Sohal, Monash
Business School, Monash University, Australia termed e-commerce as the biggest
revolution in the retail industry and opined that
successful retail management in this tech-savvy world entailed managing
customer experience, bridging the physical and virtual worlds and a unified
communications framework. The keynote speaker on the occasion- Prof. Manoj K. Sharma,
UBS, PU shared his insights on ‘Strategic behavior of firm in building retail’.
During the two highly informative and engaging technical sessions, paper
presentations explored topics like impact of GST on retail sector, FDI in
retail, digital payments, innovative practices in retail, future prospects, opportunities
and challenges of Indian retail industry, e-tailing, store choice in organized
retail, women empowerment in retail sector, showrooming, online consumer
behavior, technological interventions in modern retail industry and, human
resource management and corporate social responsibility in retail.
The seminar concluded with valedictory
address by Prof. S. K. Chadha, Chairperson, UBS, PU. While underlining the role
of technology in revolutionizing the world of retail, Prof. S. K. Chadha opined
that the biggest challenge for the retail sector lies in leveraging the digital
retail channels through effective adoption and implementation of these technologies
for better prospects for the overall retail industry.
MCM Principal Dr.Nisha Bhargava highlighted
the contextual importance of this endeavor in providing valuable insights for a
better perspective of the retail industry.