By Tricitynews
Chandigarh 12th September:- #BerokZindagi– a multi-media awareness campaign with the aim to dispel myths and
fears regarding asthma and encourage those affected by this condition to live a
life without limits was launched in Chandigarh today. While striving to
establish inhalation therapy as the smartest choice to combat the illness, this
multi-channel initiative will also provide information & resources for both
- people affected by asthma and healthcare professionals. This campaign that also
aims to eliminate stigma around inhalation therapy and make it more socially
acceptable will help foster further dialogue between patients and their
physicians.
Asthma is a chronic (long term) disease usually characterized by airway
inflammation and narrowing of the airways, which can vary over time.Asthma
population- prevalence in Chandigarh is around 4-5% which will amount to about
100000 in the tri-city in the region. The pediatric asthma segment has also seen
a significant increase on a year on year basis (doctors reckon they see an
estimated 5 new cases of children with sneezing & coughing problems every day)
On an average until date in 2018, while Chandigarh has seen a 10% increase in
the number of people suffering from asthma as compared to last year, approximately,
one third of Chandigarhite will develop asthma at some time, mostly before the
age of 20. Meanwhile while the number of patients using inhalation therapy has
increased in the last few years, an estimated 50%of asthmatics discontinue
inhaler use largely in female patients and children.
The reasons for the prevalence of asthma in Chandigarh include amongst
others air pollution attributed to the uncontrolled increase in vehicles, allergies,
increased consumption of tobacco, incorrect treatment in children,ignorance
amongst parents, seasonal variations and weather fluctuations. The percentage
and volume of lung diseases, especially asthma have gone up in Punjab especially
in Chandigarh.
This campaign that kicks off on September 15 follows a synergistic
partnership with Priyanka Chopra - Bollywood’s global icon and an asthmatic
herself to raise awareness about asthma along with helping address the stigma
associated with this condition - one of the key factors responsible for patient
anxiety & denial, delayed diagnosis, and avoidance of inhaler use in
public.
Dr. S K Jindal, Director- Jindal
Hospital, Former Professor and Head Pulmonary Department–PGI, Jindal Hospital,
said that it is very significant to change the perception towards Asthma and
Inhalation Therapy. While inhalation treatment can play a crucial role in
reducing the impact of asthma on people’s lives, compliance is crucial.Inhaled
medicines helps to deliver the drugs directly to the lungs. But we need patients
to adopt the treatment as they are prescribed in order to get the full benefit.
He added that inhalation therapy works to control asthma by preventing &
relieving symptoms and reducing flare ups, but they will work if patients work
in partnership with their GP and take them in the way they are prescribed. Expanding
one’s knowledge on this conditions is vital as patients in Chandigarh stop using
Inhalation therapy mid-way which makes it difficult to control the disease.
Dr. Meenu Singh, Professor in
Paediatric Medicine (MD Paediatrics), Advance paediatric Centre, PGIMER, said
that it remains a fact that the number of people affected by asthma in Chandigarh
has gone up and we need to do a lot more work in terms of education,
prevention, management and treatment of patients. It therefore becomes
imperative to tackle the problem as early as possible and spread awareness on
the correct and most effective way to handle it. It is broadly accepted that
little or no adherence to the right treatment is a widespread issue amongst
children in Chandigarh that is associated with poor health outcomes, resulting
in unscheduled doctor visits and hospitalization. Inhalers are the best form of
treatment as they deliver the medication directly to the lungs thereby requiring
20 times lesser dosage as compared to oral medication. They hence have the
least amount of side effects.
Shourov Mukherjee, Senior Vice
President, Cipla Respiratory that ongoing education is of paramount importance
in chronic diseases like asthma. This is precisely where #BerokZindagi enables
patients to participate and have a more effective role in their own treatment,
working together with doctors to achieve optimal inhaler use and disease
control, thereby living life to the fullest. While encouraging an increased
dialogue on the management of asthma, this campaign also directly resonates
with our endeavor of enabling people with the condition to achieve more in
their daily lives.
According to WHO, between 15 and 20 million people have Asthma in
India and the prevalence is high at 10% to 15% in 5–11-year-old children. #BerokZindagiaims to help millions
breathe-free and is here to support asthmatics by encouraging them to opt for
inhalation therapy. Shying away from the condition will not improve quality of
life, accepting it will do. Asthma can be controlled with medicines, but
without the appropriate treatment, it can lead to frequent attacks.
