By Tricitynews
Chandigarh 21st Feb, 2019:- Orient Bell Limited, a respected and trusted player in the tile
industry, has launched a bold new marketing campaign, that breaks industry
norms by addressing consumer needs.
The new campaign, ‘Chote
bathrooms ke bade solutions’ i.e. big solutions for small bathrooms
promises Orientbell’ s expertise in making even small spaces look bigger by
choosing the right colors of tiles& laying them in a recommended way.
The bathroom is typically the smallest room in most homes. This
situation becomes even more acute with increasingly compact & convenient
homes driven by rapid urbanization & nuclear families. Add to it a real
estate environment of increasing prices, new homeowners often end up
compromising on their aspirations. Consumers are constantly
trying to make their home; their rooms & bathrooms look & feel more
spacious.
Building on this universal truth, Orientbell and their tile
experts will make even the smallest room, the bathroom; look bigger by helping
choose the right color combination of tiles& recommending the best patterns
to lay them. All a consumer needs to do is to visit an Orientbell showroom near
them or give a missed call on 87507 33333.
With this brand campaign, Orientbell has taken a
relatable yet humorous approach to a problem most homeowners live with.
The home construction & renovation poses a daunting challenge
to the typical consumer. Often the energy required to build your dream home is
so high that consumer loses interest. Orientbell’ s advertisements extend a
helping hand, providing a solution to make homes they want to enjoy. The
campaign on ‘Chote bathroom ke bade solutions’ offers
solutions, from the same tiles, that meet their need. It provides them with a
promise that even the smallest bathroom can look beautiful and spacious with a
few expert recommendations at the design stage.
This campaign reaches consumers across touch points and has been
launched across cities via digital, retail, print, and outdoor media as well.
It will be further supported by on ground activations to reach and engage with
target consumers in cities across the country.
Orientbell has been in the Tile Industry for nearly 40 years. And
the last 6 months have seen significant leadership changes. The campaign is a
reflection of the promise it holds for the future. The leadership has shown a
willingness to start from the consumer. This is a refreshing departure. And
anyone who has bought a home or constructed one will appreciate the need for a
consumer-first approach in the real-estate industry.
Speaking on the launch of the campaign, Alok Agarwal, Chief Marketing Officer of Orient
Bell Limited said that today, the consumer is much more vocal about his needs
& aspirations than earlier. And we must address them. When he walks into
our showroom, he is not only buying just a tile, but also connecting with Tile
experts for advice on making his rooms, or even the smallest bathroom, look
bigger. It’s a reflection of our focus on putting the consumer& the
customer first and driving all our actions to deliver solutions that meet their
needs.
