By Tricitynews Reporter
Chandigarh 22nd
September:- Global
internet and technology conglomerate, LeEco entered the Indian market in
January 2016 with a focus on device and content offerings. In the past few months the company has
successfully launched five Superphones in the mid to premium price segments All
these phone have very well received in the market and have changed the dynamics
of the Indian smartphone industry.
Meera Krishanan, Director Marketing LeEco said
that in-line with its multi-device strategy, LeEco recently ushered in the Ecosystem
TV Era with the launch of its Super3 Series in India which have created ripples
in the Indian TV market in a short span of time.
She further said that the Super3 Series
Ecosystem TV range by LeEco consists of Super3 Max65 that supports 3D display,
Super3 X65 and Super3 X55. All the three TVs bundle in 2 year of LeEco
Membership worth Rs 9,800, which enables users to enjoy offers over 2000 Full
HD/HD films from Hollywood and Bollywood, more than 100 satellite TV channels,
3.5 million songs (coming soon by software upgrade), and more than 50 live
concerts.
Meera Krishanan added that the LeEco Super
TVs are available at a disruptive price, Super3 X55 - 139.7 cm (55) is
retailing for Rs 59,790, LeEco Super3 X65 - 163.9 cm (65) is priced at Rs
99,790 and Super3 Max65– 163.9 cm (65) comes at a price of Rs 149,790.
LeEco has branched out its operations to
offline stores and it currently has over 203 stores in the Punjab including
Chandigarh and looking at expanding the same. To service the growing consumer
base in the region, LeEco has set up over 30 service centers in conveniently
located spots across the state.
The company has also aligned itself to Government’s Make in India initiative. LeEco in
the month of August announced the first state-of-the-art smartphone
manufacturing facility in Greater Noida which is spread over 200,000 sq feet area and has a capacity of
producing close to 60,000 phones per month initially. Currently, one line is
operational with over 200 local people working, who have all been given
intensive technical training. By the end of 2016 LeEco plans to have two
production lines that will produce 200,000 units on a monthly basis.
LeEco has always strived to add value to our
customers, whether it is through the LeMall Day for All, LeEco days on Flipkart
or the recently concluded EPIC 919 SuperFans Festival and would continue to do so
even in the forthcoming festive season.
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