By Tricitynews Reporter
Chandigarh 29th
September:- Mondelez
India today announced the launch of its new brand Cadbury Fuse, a premium
product in the count line category. Cadbury Fuse is a delicious fusion of
crunchy peanuts, smooth caramel and a creamy center, all coated in rich Cadbury
milk chocolate. Cadbury Fuse is the perfect indulgent bar to brighten dull
moments.
The launch of Cadbury Fuse will be
supported by a 360-degree communication campaign, designed to demonstrate the
superior FEAST experience, which will include a new TVC, innovative Outdoor
& Digital campaigns, strong in-store visibility and extensive sampling,
targeting the brand’s core audience–urban youth–who are always on the move and
constantly looking for a quick snack, that will not just satisfy their craving
but give them the Chocolaty FEAST experience. Drawing on our Cadbury equity,
the Cadbury Fuse packaging has distinctive purple with pink and white stripes
which gives it a vibrant look that will make it stand out on shelf. Cadbury
Fuse will be first available on e-commerce platform Snapdeal, followed by
100,000 traditional trade and modern trade stores in three months. Priced
at Rs. 20 and Rs. 35, Cadbury Fuse is all set to give consumers an
unforgettable Chocolaty FEAST.
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