By Tricitynews Reporter
Chandigarh
10th October:- India’s largest luxury car brand
Mercedes-Benz, witnessed a 12% growth in the period July-September 2016 compared
to the previous quarter (April-June 2016). The company sold 3,327 units in the
July-September period compared to 2,975 units in the April-June 2016 period.
Mercedes-Benz sold 9,924 units in the January-September 2016 period.
Commenting on the sales performance, Roland Folger, Managing Director & CEO,
Mercedes-Benz India commented said that Mercedes-Benz remains the
undisputed market leader in the luxury car segment in India today. We are
delighted to see green shoots emerging in our sales volumes compared to the
previous quarter. Though the resurgence of sales is still slow, we are
confident that it will gain pace in the remaining months. New products,
especially the SUVs, combined with our strategic network expansion will boost
customer sentiments, and we are confident of sustaining the momentum gained.
Roland
Folger further added that the growth in the third quarter
was led by our SUVs which grew by 45%, followed by the sedans. The introduction
of the localized GLC was a strategic move and we are encouraged by its strong
response, and expect more customers to decide in favor of the GLC. There will
be other exciting new models in the pipeline which will push our growth story
further. Apart from this, the fact that we are the only luxury brand in India
to offer a petrol variant in each product line, also contributed to our success
story. With challenging market dynamics, the growth of Mercedes-Benz firmly
reaffirms the strong consumer trust in the brand over the years. We believe,
the implementation of GST will benefit the auto industry in entirety, by
abolishing the current complexities in the tax structure and providing a
uniform one.
The GLE remained the highest selling
SUVs of the quarter followed by the GLA, the GLS and also the newly launched
GLC. The GLC in particular witnessed high customer preference and Mercedes-Benz
expects this trend to continue with the interest around the ‘Made in India GLC’
gaining traction across the whole country. Mercedes-Benz expects the GLC to
emerge as one of its highest selling models. Amongst the luxury sedans, the
C-Class emerged as the highest selling closely matched by the E-Class.
Mercedes-Benz India provides complete
peace of mind to customers with its innovative service and finance programmes.
Mercedes-Benz cars are equipped with 2 years standard warranty and additionally
a one year ‘Star Care’ program as standard. Customers can also avail benefits
from the 4th year extended warranty, with no mileage
restriction. Mercedes-Benz Financial Services offers a full range of unique
finance and insurance services which support the customers in providing value.
These unique programmes comprise Corporate Star Lease, Star Finance, and Star
Agility etc.
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