By Tricitynews Reporter
Chandigarh 23rd
January:- Tata Sky, India's
leading content distribution platform providing Pay TV and OTT services,
celebrated Lohri, the joyous festival of Punjab with its digital campaign #LohriDeGeet.
The brand which is known for inspiring possibilities launched an initiative engaging
the digital Punjabis across social media platforms.
Tata Sky ran a unique initiative across Facebook,
Twitter and Instagram asking participants to upload their version of the ‘Sunder
Mundriye’, the most famous Lohri song that would get any
Punjabi off their feet. The best versions were then retweeted by the Tata Sky
handle. Popular Punjabi singers Gippy Grewal, Babbal Rai and Millind Gaba
shared their renditions too further adding to the festive mood, participation and
fun. Tata Sky reinforced their objective of being ‘always entertaining and 100%
fun’.
The campaign was trending at No. 1 position
Twitter across Amritsar on Lohri day with views and likes crossing over 3 lac
on digital platforms.
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