By Tricitynews Reporter
Chandigarh
19th May:- Dr.
Ritesh Malik, founder of Innov8 & Project Guerrilla has invested seed
capital in Chandigarh based startup ‘Pumpkart’. Pumpkart is India’s largest online
niche platform for selling water pumps started by KS Bhatia in 2014. Water pump
industry is growing at a 15% annual rate & bound for growth as water
scarcity hits developing nations like India.
KS Bhatia has the vision to create the
less known & non-exciting pump industry into a technology led high moving
consumer good. With his vision to sell pumps by educating customers &
creating a deeply penetrated distribution network, KS Bhatia has created an
apple style store in Chandigarh which sells pumps of various brands including
his own.
When asked about the news, KS Bhatia
said that it's great to have Dr. Ritesh Malik on board in our vision to solve
one of India’s most challenging problems, water. India is exporting pumps to
over 100 countries in the world but still, the domestic market is highly
fragmented. Our focus is not to deviate from our core which is the pump
industry & revolutionize the way pumps are being bought & used in the
country.
Pumpkart is also experimenting with
Pumpkart Services, a platform to service the pumps bought from the platform.
Bhatia mentions that Pumpkart is working on revolutionizing after sales
service, which in the Pump Industry has been quite inefficient. KS Bhatia said that
creating a technology platform for farmers etc. who are the largest consumers
of water pumps helps them keep their log of inefficient pumps as low as
possible, which in turn improves the outcome of their crops.
Dr Ritesh Malik said that KS Bhatia has
an industry experience of over 17 years & his passion for changing a niche
vertical like water pumps is commendable. He was moved by the sheer passion
& focus he has for a non-glamorous product like water pumps. He’s one of
the most determined entrepreneurs he has met in his life.
Earlier this year, Sundar Pichai
mentioned ‘Pumpkarts’ example in his visit to India, & appreciated Bhatia
for his vision of converting a traditionally run offline business into an
online initiative.
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