By Tricitynews
Reporter
Chandigarh 05th June:- 92.7
BIG FM, India’s largest and No.1 radio network, successfully concluded
the 3rd season of its
national painting drive on the occasion ofWorld Environment Day. The on-ground activity in its 1st
season on the theme of ‘Pani Bachao Life Banao’ entered the Limca Book of Records for being
the largest painting competition to receive over 12,500 entries. This year, with the proposition of ‘No Pollution More Plantation’, the
initiative aimed at making the future generation aware of the adverse effects
of pollution. The radio network invited participation from kids of upto 15
years of age, across 46 cities in the country and received an overwhelming
response with over 15000 entries nationwide& 3500 participants alone from the
tricity.
In Chandigarh the flagship event was
held at Sheetla Mata Mandir, Sec 26 Bapu Dham where painting competition was
held on the topical theme of “No Pollution More Plantation” in association with
NGO Yuvsatta. Similar competitions were also held at Kharar in association with
NGO Jyoti Sarup Kanya Asra Society & at Panckhula Master Vikram academy in
Sector 16 to create awareness about such burning issue.
92.7 BIG FM has been known to
leverage its reach with clutter-breaking campaigns and initiatives and educate
the masses about relevant social issues. This unique concept of commemorating
World Environment Day, with a theme based competition each year, acquaints the
young minds about environmental issues and its implications. This year, with
the focus being on ‘No Pollution More Plantation’, the radio network generated
awareness among kids around the need to plant more trees to combat pollution.
The participating kids were informed about the significance of World
Environment Day by 92.7 BIG FM RJs who marked their presence to support the
cause. Various dance performances and other acts, took place during the
painting competition raised the entertainment and engagement quotient of the
day. A certificate of participation was provided to all the candidates, while
the winners were gratified with amazing prizes. A panel of judges assessed the
entries based on innovative ideas; and the ones capturing the exact essence of
the theme through their art were declared as winners.
Speaking about the initiative an RJ from 92.7
BIG FM said that at 92.7 BIG FM we have always been at the
forefront of addressing social issues through our various activities and
campaigns. After successfully organizing the largest painting drive on the
theme of ‘Pani Bachao Life Banao’ for consecutively 2 years, this year too we
were all geared up to host yet another remarkable activity. Our strategy this
year was to touch upon the pressing issue of increase in pollution and lack of
greenery. Through this innovative activity we not only encouraged kids to
participate in a social competition but also generated awareness among them.
Witnessing such a tremendous response to the initiative, we are hopeful of
having succeeded in driving the message of controlling the rise in pollution by
planting trees, in the most engaging way through this competition.
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