By Tricitynews Reporter
Chandigarh 22nd August:- India has been one of the richest centers of spirituality over
the last four thousand years. Tourism
opportunities have developed immensely in the last couples of
decades. Religious places are ranked high in preferred tourist destinations
for Indians.
The National Sample Survey Office (NSSO) report
shows that between 2007 and 2015, the share of respondents in India who
perceived religion to be very important increased by 11% to 80% now and the
average expenditure on religious trips has more than doubled during this
period. According to National Council of Applied Economic Research (NCAER) half
of the package trips were made for religious and pilgrimage purposes and about
28 percent for leisure and holiday purposes. These
are clear indicators of the expanding sector.
A survey by SOTC was conducted in the age group of 18-55 years
and above. Findings from the survey that 53% are interested to opt for a
pilgrimage tour if a reputed travel operator offered their services. 47% have travelled on a pilgrimage
tour. 38% sought
assistance to plan a pilgrimage tour. 19% sought assistance from a local travel
agent. 45% take
a pilgrimage tour once in a year. 15% take a pilgrimage tour once in 6
months. 51% of the respondents look at a hassle
free experience as the top requirement from a pilgrimage tour, and 38% want sightseeing and a guided
tour as part of their pilgrimage tour.
To cater to this growing demand of
spiritual tourism in the country, SOTC has introduced Darshans in association with
ePuja, India’s first online portal for religious
ceremonies. Darshans by SOTC is a selection of over
40 specially designed religious and spiritual experiences across 60 holy
destinations in India. The tours have been designed keeping in mind the
specific needs of the travellers to seamlessly aid their spiritual journey. The
package includes peaceful, quick, convenient, hassle-free religious experience,
pooja, special ‘havan,’ abhisheka, assisted temple visit amongst
others.
Speaking about the launch, Vishal Suri, Managing Director, SOTC Travel said
that spiritual Tourism is the single largest
category in domestic tourism which is an untapped, fragmented industry,
opportunity. Indians are seeking a pre-planned, organized, comfortable,
spiritual travel experience. SOTC Darshans, offers customers this very
service. Religious travellers can now explore a new way of travel that aids
their spiritual journey. Pricing of our products has been worked around to suit
every budget, offering travellers a seamless spiritual journey.
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