By Tricitynews Reporter
Chandigarh
04th September:- Godrej
Appliances, one of India's leading players in the Home Appliances industry, has
always endeavored to push research & development in its relentless effort
to ensure that it provides its customers with cutting edge products and
services. The core design features of the company’s products are based on the
pillars of innovation and sustainability. Godrej appliances today launched its range of front load fully automatic
washing machines under its sub brand Godrej Eon.
This range of machines comes equipped
with a new feature called Allergy
Protect, a superior wash programme, certified by Allergy UK that is
effective in getting rid of seven common allergens and bacteria. Allergy
Protect focuses not only on removing visible stains from clothes but also
invisible allergens and bacteria allowing for a truly pristine wash. It also
consumes less energy and water as it features another ground-breaking
innovation - Eco-Balance technology,
which optimizes water and electricity consumption depending on the size of the
load.
The new range of washing machines is
designed with various other distinctive in-built features that together
redefine the concept of cleaning. It has 15 unique wash programmes to cater to
the diverse laundry needs of the consumers, an anti-crease function to ease
ironing and a rapid 15-minute wash programme that offers a short and convenient
solution for less soiled clothes. It also packs a powerful wash with 3 levels
of stain selection and foam protection system for better detergent removal.
Godrej’s new front load washing
machines places convenience at the heart of its human-centric design
philosophy, making them easy-to-use whilst also standing out from the
competition.
Sanjeev
Jain, National Sales Head-Godrej Appliances, said that we have always been at
the forefront when it comes to providing differentiated solutions in washing
machines. We were the first to introduce toughened glass lids, color options in
washing machines, steel drum in semi-automatic washing machines, water and
power sensing DAC technology and ultra-sonic wash technology. With our new
technologies, Allergy Protect and Eco Balance in our front load washing
machines, we have raised the bar on innovation even higher. We are already
among the fastest growing brands in the washing machine category and with this
new range; we intend to consolidate our position in the category.
Rakesh
Sial, Product Group Head-Godrej Appliances, said
that prevalence of bacteria and allergens in clothes can lead to severe skin
diseases especially amongst kids as they are more prone to infections. For a
thorough wash, we need to focus on the visible as well as the non-visible
contaminations on the clothes. Furthermore, water conservation has become a
global need. Hence to combat these critical issues while focusing on the health
of the consumers, we have enhanced our washing machine range with our foray
into the front load fully automatic category. Godrej Eon Front load washing
machine promises to make washing clothes a delightful and healthy experience
and provide complete convenience to the consumers.
The new range is available in
capacities of 7Kg and 6Kg. It will be priced at between Rs. 27000-Rs. 34500.
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