By Tricitynews
Reporter
Chandigarh 27th
September:- Kadakampally
Surendran, Minister for Tourism, Government of Kerala received six National
Tourism Awards 2015-16 from The President Ram Nath Kovind, Vigyan Bhawan in New
Delhi today. The Department of Tourism, Government of Kerala has been lauded
with Hall of fame award for the
‘Most Innovative Use of Information Technology - Social Media / Mobile App’ for
the ninth consecutive year.
Out of these six awards, Kerala
Tourism bagged two awards in the marketing category, including ‘Best Tourism Promotion Publicity Material’ for
a film tourism brochure- ‘Your Next Blockbuster Destination’ and ‘Excellence in Publishing in Foreign language
other than English’ for a Spanish Brochure titled “Reanimar – Enel Propio Pais de Dios”,
conceived and developed by Stark Communications. The film tourism brochure highlights
the picturesque beaches, exotic wildlife, hill stations and unexplored
backwaters that are amongst just a few of the prime locations that can be used
to shoot any form of media. The Spanish brochure encapsulates the key
attractions of the state, highlighting why Kerala is considered to be the most
sought-after destination across the world.
The state tourism also bagged an
award for the Best Responsible
Tourism Initiative for ‘Kumarakom’. The spirit of Kerala’s Responsible
Tourism is based on the availability of plenty of natural resources, skilled
manpower, supportive entrepreneurial community, strong local-self-governments,
civil-society organizations, multitude of micro enterprises, streams of
professionals and academicians, responsible media and responsive tourism
industry. All of these initiatives provide the state an ideal setting to
implement and practice it.
Speaking
about the significance of the responsible tourism initiative, Kadakampally
Surendran, Honorable Minister for Tourism, Government of Kerala stated
that it give us immense pleasure to be lauded with
the prestigious National Tourism Awards in six different categories. Kerala
Tourism has been focused on promoting the concept of ‘Responsible Tourism’ for
protecting environment and conserving cultural heritage. And, receiving award
for this significant initiative of the state emboldens the tourism department
to keep up the positive momentum.
Moreover, the state was lauded with 3
National Awards in private sector. Lotus Destinations Pvt. Ltd., Cochin bagged
award for Best Tour Operator
Promoting Niche segments other than MICE and adventure and Vivanta by
Taj, Kumarakom received award for Best
hotel – 4 star category and Somatheeram Research Institute &
Ayurveda Hospital Pvt. Ltd bagged award for Best Wellness Centre.
With the aim to promote river-cruise
tourism, the Government of Kerala has envisioned Rs 300-crore project for nine
rivers in Kannur and Kasaragod. In addition, the State government is planning
to develop quite a few adventure parks for adventure enthusiasts. For which,
the government allocated Rs. 45 crore for Prasadam project and Rs. 20 crore for
Green Carpet scheme for Alappuzha, Enranjil, Neyyar and Thenmala.
Dr. Venu
V, Principal Secretary, Department of tourism, Government of Kerala said
that receiving
such prominent awards for the innovative marketing strategies and the usage of
technology in tourism have enhanced the profile of the state as a sought-after
destination across the world. Over the years, the persistent recognitions for
Kerala in the national forum have positioned the state as a preferred tourist
destination for domestic as well as international tourists.
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