Thursday 26 October 2017

Udyamimitra: A Digital Initiative for MSMEs From SIDBI-Also Unveils New Corporate Logo

By Tricitynews Reporter
Chandigarh 26th October:- As a part of its digital Initiatives SIDBI had positioned www.udyamimitra.in as an universal loan portal easing access to credit and handholding services for MSMEs, whereas, www.standupmitra.in, a portal designed and managed by SIDBI was dedicated to the nation by Prime Minister, Narendra Modi, along with Stand Up India scheme on April 05, 2016.  Presently, these portals have the complement of over 1.25 lakh bank branches connected and any MSME anywhere can apply digitally for MUDRA as well as other MSME loans upto 2 crore (standardized application acceptable across). The aspirants can also seek handholding support on the portal from over 17000 agencies. The portal brings transparency and competition among lenders and removes the need to approach several banks individually. In the market place, any bank, other than those requested, can also pick up the application for sanction thus bringing in best option to MSMEs.
During the press meet on Udyamimitra portal and TreDs on October 26, 2017, Shri Mohammad Mustafa, IAS, Chairman and Managing Director, SIDBI also unveiled the new Corporate logo of SIDBI.
The new logo signifies the catalytic role of SIDBI in making the MSME sector, vibrant, dynamic, and responsive with inclusive growth at its core. The underlying philosophy of the logo is “dynamism”, which emphasises SIDBI’s dynamic approach towards MSME ecosystem. The new logo is a combination of two colours, green and blue with a small purple shade. The colour Blue symbolises trust, loyalty, confidence, stability and depth while Green symbolises life, nature and environment.   The shapes in the logo symbolise human beings, emphasising the importance being accorded to the youth, new age entrepreneurs and our own staff.   The intersection of the above two symbolises the intermingling of the human with nature. A small purple dot symbolising the rising ambition of the entrepreneurs completes the story of the entrepreneurial spirit. 







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