By Tricitynews Reporter
Chandigarh
15th November:- DishTV, Asia’s largest DTH player, has
set the stage for millions of aspiring dancers of the country to pursue their
passion by launching the new ‘Dance Active’ service on their platform. With
this introduction DishTV will enable its strong subscriber base of 15.7 million
(Net) to actively follow their interests and go beyond conventional TV
Entertainment. DishTV continues its legacy of enhancing subscriber experience
by providing such unique services.
Dance Active, the latest addition to
DishTV’s
exciting pool of active services will provide dancing lessons to all the dance
enthusiasts and enable them to learn different dance forms in the comfort of
their living rooms.
Powered by ‘Dance with Madhuri’, Dish
TV’s Dance Active service will provide 100+ hours of dance content. Subscribers
can choose any dance form as per their choice and preference from a repertoire
of Dance styles ranging from Indian Classical like Kathak, Bharata natyam, to
Western forms like Jazz, Contemporary, Hip Hop, Salsa, Bachata and freestyle
Bollywood. With the support from gurus such as Pt. Birju Maharaj, Saroj Khan, Terence Lewis, Remo D’Souza and other renowned choreographers
from India, Dance Active aims at becoming a one stop destination for learning
all kinds of dance forms giving it a truly global appeal.
Speaking
about the new active service, Anil Dua, Group Chief Executive Officer DishTV
said that DishTV stands for quality and
commitment, and being the largest DTH brand in the country, we believe in providing
a wide range of content and services to our subscribers and enriching their
experience. The launch of Dance Active service is yet another step by us
to enhance our value added services (VAS) portfolio and cater to a wider
audience set. Having received very positive response from our earlier active
services, we take immense pleasure in announcing the launch of this service
which will offer an opportunity to the subscribers to learn and indulge in the
magic of dance simply through their television screens.
Commenting
on the launch of Dance Active, Sukhpreet Singh, Senior Vice President, DishTV
said that Dish TV is the largest platform which
enables subscribers to go beyond entertainment and actively pursue their
passions. DishTV’s partnership with ‘Dance with Madhuri’ provides a fascinating
opportunity for subscribers to learn from and match their steps with some of
the best choreographers in the country. We are happy to have collaborated with Madhuri
Dixit and her magnificent team as Madhuri Dixit is a renowned personality of
Bollywood and an iconic dancer in India.
Commenting on
Dance with Madhuri’s association with DishTV's Dance Active Service, Madhuri
Dixit said that
our vision for ‘Dance with Madhuri’ is to take the passion of dance to everyone
and we believe our collaboration with Dish TV will ensure that millions of
people can now learn how to dance right in their living rooms. We put in a lot
of effort to create an amazing team of choreographers who help us bring this
vision to life. So excited to launch this service.
Dance Active will be available on Channel No. 454 at
an attractive price of just Rs.45 (All inclusive). The service will be
available for free preview from 14th Nov’17- 28th Nov’17. Valued subscribers of DishTV can
avail Dance Active service by a simple missed call on 18002700214 from
registered telephone number.
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