By Tricitynews Reporter
Chandigarh 23rd
November:- Following a successful test launch
in West Bengal, Emami Limited launches its all new Emami
Diamond Shine Luxury Crème Hair Colour in the national market.
Glamorous Bollywood Diva, Shilpa
Shetty has been roped in to endorse the brand.
Hair Colour is primarily used by consumers for grey coverage or
a style makeover. Consumers are thus always on the lookout for hair colours
which last longer and reduce the need for frequent ‘touch up’ applications.
Speaking on the
occasion, Ms. Priti Sureka,
Director, Emami Limited said that
Crème Hair Colour is a sunshine category in the FMCG space. Women today are
looking beyond grey hair coverage they don’t just want to look young, but also
feel young and confident. They want to make a statement, want to stand up and
be noticed. Unfortunately, most available hair colours don’t last beyond a
couple of weeks, forcing frequent applications. Users feel hassled and it
pinches their pockets. To plug this need gap, we have launched Emami Diamond Shine, a
technologically superior product created by renowned international and Indian
hair colour experts with 11 ayurvedic herbs and diamond serum. It gives colour that lasts 2X longer, superior
shade delivery, softness & shine, and comes at a price similar to what
users pay for their regular hair colour.”
Emami Diamond Shine Luxury Crème
Hair Colour is ammonia-free, offers 100% grey
coverage. Aloe vera conditioners keep hair soft and protect it from
damage.
Emami Diamond Shine Luxury Crème
Hair Colour will be launched in Northern,
Western and Eastern regions of India. It will be available in 5 shades – 1.0 Natural Black, 3.0 Dark Brown,
3.66 Cherry Red, 4.0 Natural Brown & 4.16 Burgundy, in a sachet
pack priced at Rs. 30/-. Each sachet contains 20g colorant and 20ml developer.
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