By Tricity News
Chandigarh
12th April:- Mahindra & Mahindra Ltd.’s Farm
Equipment Sector (FES), a part of the USD 19 billion Mahindra Group, maintained
its leadership position in the tractor industry with sales of over 3 lac tractors
in FY18. With this, the company achieved its highest ever annual tractor sales
and registered a growth of 22% in the domestic market, in FY18.
The largest tractor player by volume,
Mahindra sold 304,019 units
in FY18 in the domestic market and 319,468 units
in total (domestic + exports) in FY18, registering a growth of 22% and 21%,
respectively. Currently, Mahindra holds 42.9% market share in the Indian
tractor industry and has held this leadership position for the past 35 years.
Speaking on the focus areas of the
business, Rajesh Jejurikar,
President - Farm Equipment Sector, Mahindra & Mahindra Ltd. said
that our technology driven product portfolio is based on our in-depth
understanding of the farmer requirements and the need to create an effective
value proposition. Since inception, we have been enabling FarmTech Prosperity
through technology-led innovation and quality driven excellence. Coupled with
our channel strength and a comprehensive product portfolio we have achieved
highest ever tractor sales in a year. Going beyond selling tractors, at
Mahindra we aim to offer a wide range of farming solutions.
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