By Tricity News
Chandigarh 23rd April:- In a bid to spread awareness on road safety, Renault, the
number one European automotive brand in India, has initiated a National Road Safety Week in
association with India’s apex automobile industry body SIAM-SAFE (Society of Indian
Automobile Manufacturers-Society of Automotive Fitness and Environment) across
the country from April23 – April 30.
In line with this year’s theme of ‘SADAK
SURAKSH-JEEVAN RAKSHA, Renault India will conduct road safety awareness
campaigns in all Renault dealerships across the country. Renault has also
organized car safety checkups and will offer discounts on safety parts,
accessories and tyres to all its customers.
National Road Safety Week
will focus on the importance and need to follow traffic rules, including
traffic lights, speed limits, pedestrian crossing rules, and wearing seat-belts
while driving a car, amongst others. Activities such as education programs for
drivers, training workshops and modules aiming to increase road safety
awareness among school children would also be a part of this road safety
week. As a responsible corporate entity,
Renault India is driving this initiative to emphasize and to highlight how by
adopting simple rules people can curb the carnage and make the roads safer.
During this week-long initiative, Renault India’s network of
dealerships across India will interact with customers to increase awareness on
road safety, highlight the major causes for road accidents and the best ways to
prevent them. The
activities include displaying safety banners, road signs, distribution of
pamphlets related to road safety. The dealerships will also screen road safety
films in their customer lounges and will also organize rallies to encourage
more people to obey traffic rules.
During the National
Road Safety Week, Renault India customers can avail up to15% discount on
safety parts &accessories, get special offers on tyres, and get
comprehensive safety car check-ups.
Over the last few years, Renault
has focused on establishing a strong base in India. Together with a strong
product offensive strategy led by KWID and the recently launched stylish SUV,
CAPTUR, Renault has been continuously undertaking strategic measures across all
key business dimensions, ranging from product, network expansion, pioneering
customer oriented activities and several innovative marketing initiatives to
ensure unmatched customer satisfaction.
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