By Tricity News
Chandigarh
20th April:- Digital evolution has created
various avenues and made entire world an equal opportunity arena, but is it
here to stay or is it just a bubble waiting to burst soon. Digital evolution
and its impact on various facets of media and communication industries were
discussed in a panel discussion titled ‘LoveForMedia2.0’ at Panjab University
today. The event was co-organized by PRCAI(Public Relations Consultants
Association of India) and Fuzion PR Pvt. Ltd. in association with School of
Communication Studies.
Engaging and informative panel
discussion witnessed 5 Industry stalwarts sharing their thoughts and
experiences on the impact of digitization of media and what future holds ahead
for the industry. Panel comprised of Ashwani Singla (PR strategist with over 2 decades of
experience), Anu Dua Sehgal (Social
media strategist and content creator), Aarish Chhabra (Renowned Author and journalist), Archana R. Singh (HOD of School
of Communication Studies, Panjab University) & Jayoti Lahiri(Secretary General, PRCAI) and was moderated by Mukesh Kharbanda (Renowned PR
professional and Regional Media expert).
Panel discussion was attended by
more than 150 mass communication students and professionals and witnessed
discussions across domains of communication industry. Enthusiastic Panjab
University students were beaming with questions for the esteemed panelists
ranging from the future of digitization of news to its impact on journalism and
even the culture of outbursts on social plat forms even for miniscule issues
posing a threat to peace in our country.
Concluding the event Mukesh
Kharbanda, Managing Director, Fuzion PR Pvt. Ltd. said that it’s the love for
media that has brought us to this Industry and digitization is the second
version of it. Change is the only constant and media landscape will abide to it
as well. Our industry will keep evolving and so will we. Such an enthusiastic
line-up of students coming in huge numbers for this event is a testimony in
itself that no matter what, our future is shining bright. There are and will
always be challenges with digital media gaining further momentum but I am sure
we will be able to figure out ways to cross the bridges.
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