By Tricity News
Chandigarh 09th April:-TECNO
Mobile, the premium smartphone brand from TRANSSION India, today announced its association with the Indian
Premier League (IPL) team Kings XI Punjab as their Official Smartphone
partner. The team is scheduled to play its first match against Delhi
Daredevils on
the 8th of April 2018 on their home ground PCA
Mohali.
Riding
on the competitive spirit of the team, the primary aim of this association is
to further amplify TECNO’s overall brand awareness and establish a strong brand
recall amongst the youth of India. The association comes immediately after the
launch of TECNO’s Camera-centric” Camon i and Camon i Air smartphones in India.
The “Best in any light “proposition of
TECNO Camon series resonates well with the Indian youth looking for a
great smartphone with a superlative camera performance that can help them shoot
at any time of the day, in any light condition.
Gaurav Tikoo, Sr. Vice President
Marketing TRANSSIONIndia was equally enthused by the new association and
said that cricket in its
entirety is the most celebrated sport in India and within that IPL has always
proven to be the most impactful medium for consumer connect. Kings XI is
all about Superlative Performance, which is also the mantra for TECNO Camon smartphones. Hence, this is an ideal platform for us to strengthen our brand
prominence and visibility. We, at TECNO, are extremely delighted to be the Official
Smartphone partner for Kings XI Punjab team and we sincerely hope that they
create magicon and off the field. Adhering to TECNO’s brand
philosophy of ‘Experience More’, through this synergic partnership we intend to
engage with sports enthusiasts of India by launching a slew of exciting new
products during IPL period.
Speaking
on the occasion, Satish Menon,
CEO, Kings XI Punjab said that we at Kings XI Punjab are thrilled to have TECNO come on board as the
Official Smartphone Partner for this season of the IPL. The reach and
penetration that both brands offer when combined is immense. This is the start
of something big.
TECNO
is ambitious about capturing audience attention in a big way and drive value
from this association using the most prevalent digital platforms and a
360-Degree marketing approach. Under the association, all Kings XI
Punjab players would be seen sporting TECNO
logo on their caps.
The
TECNO Camon portfolio currently includes two models Camon i & Camon i Air
priced @ 8,999 & 7,999 respectively. The standout feature of theCamon
smartphones is Full View display with its photographic prowess that allows
users to capture crisp& clear pictures in any light conditions.
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