By Tricity News
Chandigarh 17th April:-Amit Sood, a
professional ace celebrity Wedding Photography artist of tricity, who pioneered
the art of cinematic filming, candid photography and pre-wedding shoots in City
Beautiful, way back in 2007, when the Photography Industry was oblivious to
these aspects , has once again caught attention of citizens of tricity. The
reason- he has been adjudged as an Alpha Influencer in the Northern region
by Sony India, one of the most recognized consumer electronics brand in
the country. The achievement holds significance for Tricity as he has been
chosen as an 'Influencer' for entire Northern region. As Alpha Influencer Amit
in a way will be a role model for promoting best practices in
photography among photographers of the region.
A press conference was held to share details &
reasons behind Sony announcing the young & dynamic Amit Sood, who runs the
renowned Amit Sood Photography in Gurgaon and Panchkula's up market Sec 8, as
Sony Alpha Influencer. Amit Sood & Amarinder Chhetri, Branch Manager,
Chandigarh, Sony India was present during the conference.
While talking
to media, Amit Sood explained his belief in Sony cameras which made him accept
this offer with an open heart. He said that photography is a great art which
can be well executed with the help of good equipment. He has personally used
the products of Sony and hence believes in them. The longevity as well as the
picture quality of Sony cameras is appreciable. He added that he also have high
regards for the company due to the amazing work done by Sony in organizing
workshops for the budding photographers, which has made it a proud privilege
for him to be associated with the brand as its Alpha Influencer.
Amarinder Chhetri, Branch Manager, Chandigarh, Sony
India said that we are very happy to have Amit onboard with us
as Influencer for Sony Alpha cameras. We believe that Amit can be
instrumental in positively influencing the local photography community in the
region and we are happy to support him in this initiative. We wish him good
luck and look forward to a fruitful and long-term relationship.
It is noteworthy that Amit has brought about a paradigm shift in the way
photography was done in the region. A characteristic which distinguishes
Amit is his ideation behind destination weddings outside tricity. His
innovations used in making both pre-wedding shoots and wedding ceremonies more
of a story than a moment is his forte. Because of this, a lot of couples have
been coming to him for planning their destination weddings. He has shot wedding
ceremonies of celebrities which include the wedding of popular actor- Sargun
Mehta as well as renowned singer, Navraj Hans. An expert in the art of
candid photography and cinematography, Amit views photography as a passion
instead of profession. The artist’s hall of achievement includes being awarded
as the best wedding photographer in Delhi and the best candid wedding
photographer in India. He has also done pre-wedding shoots in Leh Ladakh,
Dubai, and Rajasthan and covered wedding ceremonies across the globe. What's
more, he is the only photographer in India to shoot an engagement event on a
Boeing, the popular commercial airplane.
All this was
instrumental in his becoming Aplha Influencer. With this remarkable work under
his belt, & armed with the sobriquet of
Alpha Influencer, Amit will act as a mentor to people who want to
establish themselves in the creative field of Photography.
It is
pertinent to mention here that apart from his passion for photography, Amit is
also a socially active person. He is connected with Rotary and organizes blood
donation camps with his team every year. In addition to this, he has actively
participated in making people aware of cancer and generation of funds for the
same. To make photography recognized as an art, Amit wishes to teach
photography to youngsters who want to pursue this field and hence he conducts
various workshops in schools where generally underprivileged children study.
Amit
said that in his opinion, to be able to succeed in life, one needs to compete
with one’s own self because that is the true success. He also have a desire of
opening a photography institute in North India, if Government supports him.
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