By Tricitynews
Chandigarh 07th May:- In a bid to reiterate its commitment to the government’s push
towards digital transactions in India, MobiKwik, one of India’s leading digital financial services
platform, and Ola, India’s
leading and one of the world’s largest ride-sharing companies, have announced
first-of-its-kind of partnership that will enable Mobikwik users to book Ola
cabs and autos across 110 cities in India from within the Mobikwik app. This
path-breaking partnership offers symbiotic benefit for both MobiKwik and Ola.
With this partnership, Mobikwik users will have access to Ola’s
multi-modal commuting offerings, from pocket-friendly options such as Ola Auto,
Micro, and Mini to premium categories such as Ola Prime, Ola Prime Play, Ola
Prime SUV, and Ola Lux.
It also aims to provide a more seamless experience as customers
can directly book Ola ride through their Mobikwik app and pay up through the
Mobikwik wallet, without having to shuffle between apps. As a part of the
launch offer, MobiKwik is offering Rs. 50 SuperCash on first 5 rides.
Alternatively, Mobikwik users can use 10% SuperCash to get discount upto Rs. 100 on every ride.
Also, MobiKwik, will be offering a chance to earn 100% cashback for booking
rides through their wallets between 4 PM and
7 PM and between 8 AM and
10 AM, to 1000 users daily.
Announcing the partnership, Daman Soni, Vice President-Marketing and Growth, Mobikwik said
that we believe that cab booking is a promising category for digital payments.
Over the past few months, we have received feedback from our customers
requesting for a smart mobility enabler on our app. We have enabled a rich
interface for ride bookings with Ola on our platform and are confident that
this will be one of our top performing categories in the times to come. We are
committed to make digital transactions simple and streamlined. Ola is a key
partner in this endeavour.
Commenting on the partnership Saurabh Mishra, Head-Alliances at Ola said that strategic
partnerships play a significant role in enriching customer experience.
Integration of services empowers the customer, making their lives simpler and
convenient. Through this partnership, Mobikwik users will be able to book a
ride of their choice using a single app. We are confident that Mobikwik users
will be delighted with the in-app Ola booking experience.
The Government of India has set a huge target of 30 billion
transactions in the current fiscal year with mobile wallet companies expected
to clock 6.3 billion transactions. Such alliances will help provide the necessary
impetus for the growth of digital transactions in the country.
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