By
Tricitynews
Chandigarh 16th July:- IFFCO, the world’s largest processed fertilizer cooperative has
taken another revolutionary step to serve and connect the farmers digitally by
launching a social e-commerce app and web portal, “IFFCO iMandi”. This is in
line with the vision for a “Digital India” by the Prime Minister, Narendra
Modi. Going forward, all e-commerce and digital initiatives of IFFCO shall be
available on the IFFCO iMandi platform.
iMandi is a strategic investment by IFFCO eBazar Ltd, which is
100% subsidiary of IFFCO with iMandi Pte Ltd, a Singapore based technology
company promoted by experienced professionals, having vast experience in
agriculture industry and mobile / internet technologies. The objective of this
initiative is to bring the benefits of digital technologies to every farmer,
and bring the digital revolution to rural India.
Dr. US Awasthi, Managing Director, IFFCO said that after
spearheading the campaign across India to sensitize the farmers about the use
of online and digital transactions, we are proud to come up with an app ‘IFFCO
iMandi’. It is a “One Stop Shop” for agri inputs & produce, FMCG,
electronics, loans, insurance, etc. iMandi will address all needs of the
farming community and aims to cater to captive user base of 55 million farmers.
V. K. Agarwal, Founder of iMandi Pte Ltd. said that IFFCO
and iMandi are certain that through this Indian Cooperative Digital Platform,
they will be able to bring about a large scale social transformation in every
home, every village and will empower a billion lives through its digital
inclusive technology.
This project will be implemented on an unparalleled reach and
scale. Therefore, iMandi
shall be India’s largest rural social e-commerce play by utilizing
exclusive access to IFFCO`s more than 55,000 Point of Sales, 36,000 Cooperative
Societies, more than 30,000 warehouses and having access to 250 million rural
consumers at 16,000 Pin codes, covering over a third of India.
iMandi is available for download at Play Store & App Store
for Android and iOS phones and accessible on web at www.iffcoimandi.in. Apart from fulfilling the
requirement through various marketplaces, it is also supported with
communication (chat & calling), entertainment and information / advisory
content to keep the farmers engaged. The social and communication features will
enable people from different regions to connect on a single platform. Users can
join various forums based on different topics of interest; they can talk to
subject-matter experts and get advice on various problems. What’s more, they
can also share their success stories with others.
Under the Agri Inputs marketplace, farmer can presently buy all
IFFCO products, including fertilisers (Chemicals, WSF, Organic, Bio, etc.),
agro chemicals and seeds at a discounted price and get free delivery at their
doorstep. Farmers can execute the transaction either through mobile app, web
portal or call centre assistance by calling on Toll Free No. 1800 2000 344.
They can stay in touch with friends and family through chat,
audio and video calls and share pictures and videos over chat and on their
feed. The communication features are end-to-end encrypted, and the data is
completely secure and private.
Users can stay engaged by watching entertaining videos delivered
to them, as well as informational alerts related to weather, mandi prices and
daily news. Apart from this, they can tune-in to their favorite local and
national radio stations.
In the near future, farmers will also be able to sell their
produce online at the best prices. iMandi will also facilitate access to a
variety of financial services like loans, insurance, etc.
A slew of social services will be rolled out on the app in due
course; they will also be able to enjoy the benefits of online education and
skill building and use this app to find employment. They will also be able to
receive primary healthcare services through this app.
The unique architecture of iMandi App enables it as an
inter-operable on both 2G+ feature phones and 3G+ smartphones. Apart from Hindi
and English, this App will be available in over 10 regional languages, to cater
to every farmer in India. It is designed keeping in mind global standards, with
a focus on rural Indian audiences.
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