By
Tricitynews
Chandigarh 26th July:- “Eat Breakfast like a King, Lunch like a Prince and Dinner like a
Poor man”. Breakfast literally means, “breaking the fast” since it’s the first
meal you eat after sleeping, and therefore fasting all night. Today because of
the nuclear family and complexity of work, most of the youngsters, young
couples tend to skip breakfast, which is harmful to health. Kwality foods are
taking initiative of inculcating the habit of having breakfast through launch
of exciting cereals and their campaign.
Kwality, one of the leading manufacturers of Masalas and Instant
mixes from the house of Pagariya Food Product Pvt. Ltd. today announced the
launch of its wide range of healthy and delicious breakfast cereals. A unique
combination of wholegrain and multigrain, the range of breakfast cereals offers
a variety of breakfast choices for all Indian families.
For over 20 years Pagariya Foods has been present in Indian
kitchens through Masalas, Instant Mixes, and a wide range of Breakfast Cereals.
The Breakfast cereals come in three categories. The adult range has Corn
Flakes, Corn Flakes Almond Honey, Corn Flakes Honey, Corn Flakes Strawberry.
Under the Health range, they have Ragi flakes, Muesli Crunchy, Muesli Mixed
Fruit, Muesli Fruit n Nuts, Oats and Wheat Porridge. For Children, they have a
special range: Choco Flakes, Choco Fills, Strawberry Fills, Vanilla Fills and
Fruit Rings. Each of these is a combination of various grains like wheat, ragi
and oats that come in unique flavors and has been specially created keeping in
mind the Indian palate. The new cereals are available at all big supermarkets
such as Big Bazaar, D-Mart, Metro, More, Spar and various other brick and
mortar stores. Additionally, they are also available at leading online stores
like Amazon, BigBasket and Flipkart. The key USP’s of entire range is that it
is 100% Natural, No artificial colors and No preservatives.
Today the size of Breakfast Cereals in India is 2500 cr and
growing at a CAGR of 27-28%. By 2020 the turnover will touch 4000 cr. Company
is aiming to grow by over 100%+ in next few years and become one of the top 5
Breakfast cereal company in India.
In addition to the new cereals, Kwality has also repackaged their
entire range of breakfast cereals. The modern and exciting new packaging
designs reflect the company’s desire to give Indian consumers high quality,
healthy, tasty and affordable breakfast. With this launch, company becomes 2nd brand
to have widest range of Cereal makers in India and 1st by an
Indian company.
Speaking at the launch, Naresh Pagariya, Managing Director,
Pagariya Food Pvt. Ltd said that we are extremely thrilled to announce our
newly packaged cereals which are in line with our vision to introduce products
that are rooted in our philosophy of nutrition, wellness, convenience and
health. We believe that the consumer’s need for breakfast choices in India is
growing exponentially and our range of products are uniquely placed to satisfy
this need.
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