By
Tricitynews
Chandigarh 24th July:- TVS TYRES, one
of India’s largest manufacturers & exporters of Two & Three wheeler
tyres and Off-Highway Tyres announced today the launch of ‘#Heavytested’ advertising
campaign. The campaign underlines TVS TYRES’s assurance on Lifetime Warranty to
their customers.
The campaign builds upon ‘Durability’ and
further strengthens it by highlighting the rigorous testing that each tyre
undergoes. The ‘#Heavytested’ set of films showcases how tyres are
tested to ensure highest quality standard. Each film brings to focus, the hard
and rugged testing conditions the products go through.
Commenting on the new TVC launch P. Vijayaraghavan, Director, TVS
Srichakra Ltd, said that our communication this time has taken a fresh approach
wherein we are highlighting our products’ high quality standards. Through the
advertising campaign, we want to take our customer connect to the next level
and appeal to a wider audience.
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