JOHNSON’S®- Reinvents its Baby Products to Cater to the Needs of the Millennial Parents

By Tricitynews

Chandigarh 07th August:- JOHNSON’S® is committed to providing the very best care for your baby. The brand understands the needs of a new mum and what she expects for her newborn child. For generations, parents, doctors, nurses and healthcare professionals around the world have trusted JOHNSON’S® to care and protect their babies from day one. To ensure that the iconic brand continues to meet the demands of parents around the globe, JOHNSON’S® has made changes that include fewer ingredients to give gentle care, and ergonomic new packaging.

Deeptha Khanna, Global President, Baby Care Franchise, J&J said that we understand that providing baby care is both an art and a science. And the art of baby care is best understood through a parent. Therefore, it’s important to us that parents feel confident in what they choose to put on their babies’ skin -that can only be possible with complete transparency, so we’re sharing 100% of the ingredients on our bottle, including fragrance. With innovations like A one hand easy to use Pump packs and Safety lock on packaging, we have taken care of every detail to make taking care of Baby safer and easier.

The new products have been introduced after clinically testing with 5.5 lacs volunteers to ensure all baby care standards are met. The newly-reformulated JOHNSON'S® products are not meant to just cleanse and moisturize but are also designed to turn moments of care at every age and stage into opportunities to strengthen baby’s connection to their parents.

Speaking at the launch, Vikas Srivastava, Managing Director, Johnson & Johnson Consumer India, said that JOHNSON’S® never stops raising the bar when it comes to what’s best for baby. ‘Choose gentle’ is our commitment to further elevate the standards of safety and gentleness in Baby Care using only the most safest possible ingredients, whilst maintaining JOHNSON’S® high standards and unwavering commitment to quality. It is our fundamental mission to ensure each baby is cared for just the way a mother wants. And therefore, we listened to parents from around the world and upgraded our products inside and out to set a new standard for gentle.