By Tricitynews
Chandigarh
21st November:- Amway,
the country’s largest direct selling FMCG company, registers encouraging
response for digital transactions rolled out on the company website early this
year. In its constant endeavor to move towards digital services, the company
introduced Unified Payments Interface (UPI) as a payment option for its
customers in collaboration with Citibank India.
UPI is a real-time, 24x7 payment
system that enables companies to receive money from the customers in a faster,
secure and more convenient way through a tokenized financial identity (UPI ID).
Commenting on the move, Anshu
Budhraja, CEO, Amway India, said that we have a strong focus on simplifying and
fast tracking of our services for our customers and one of the crucial
requirement for the same was digitizing order process and payment methods. We
are glad that our decision of integrating UPI payment method on our company
website received overwhelming response from our customers across India. Today,
as we speak, our online presence on the e-commerce platform, currently
contributes towards almost 35% percent of Amway India’s revenues and we are
expecting a considerable increase in the future.
K.V Hariharan, Senior Vice President - Finance, Amway India,
said that in line with Amway
India’s philosophy to continuously innovate to improve productivity and
efficiency across all areas of business including treasury, we are pleased to
provide multiple innovative solutions to our business partners and help them
grow their business in fastest and most efficient way. Today 95% of sales
transactions are being processed electronically which is a testimony of our
efforts in this direction.
The UPI launch relies on the
bank’s sophisticated APIs to enable a seamless web-collect solution, also known
as Request-to-Pay that triggers instantaneous collect requests to the UPI ID
provided by the customer. Funds are transferred instantly when the customer
authorizes the request using his UPI PIN leading to quick order completion.
By simply downloading a
UPI-compliant app and registering their bank account to create a unique UPI ID,
Amway customers can purchase their favorite product online by following simple
steps.
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