By
Tricitynews
Chandigarh 10th December:- Marking the Human Rights Day, 92.7 BIG FM, one of India’s largest radio
networks in association with Robin Hood Army for its
social initiative - #NoKhaliPet with MJ
Nitin. Through this campaign, the radio station aimed to feed
1 lakh underprivileged people across India. Spread over 9 days, the campaign started on December 3rd across its 59 stations and culminated on the
day of Human Rights Day, i.e. 10th December. The radio network revisited its
special No Khali Pet original song during
this period, to highlight their endeavor towards creating a hunger-free India.
The theme of the song ‘Khali pet rahega toh, kaise desh chalega
re’ was creatively selected keeping the core essence of the
campaign.
The radio station through this campaign reached out to
its listeners encouraging them to partake in the attempt to create a
hunger-free nation. The listeners became a part of the campaign and contributed
their bit by sending information to the Robin Hood Army on their Facebook page
regarding excess food in hotels, banquets, caterers, wedding to collect extra
food and utilize the same. The campaign also saw wholehearted donations of raw
grains, legumes and pulses by the listeners and tricity residents. BIG
MJs from 59 radio stations visited the local chapter of Robin Hood Army,
engaged with listeners who have been working towards this cause in the city.
Commenting on the entire campaign, BIG
spokesperson said that we have always been at the forefront of creating
campaigns not only for the entertainment of our listeners but also those which
gives impetus to the growth in our society. This hard-hitting campaign aims to
reinforce the reality of the prevalent challenge and encourage our listeners to
make a difference. We hope thousands of listeners will associate with this
campaign while working towards a common goal of taking a step towards
hunger-free India.
No comments:
Post a Comment