By Tricitynews
Chandigarh 28th
June:- Mahindra
& Mahindra Ltd. (M&M Ltd.), part of the USD 20.7 billion Mahindra Group
today showcased its World of SUVs, a new format, next generation dealership to
redefine the customer purchase experience. A transformation experience in
automotive retail, the company has already set up over 300 such World of SUVs
across the country, within a record time span of 6 months.
The company envisioned the future to
shape a breakthrough in brand and customer experience and presented the World
of SUVs. It is a new format dealership that redefines customer experience,
thanks to digital technologies and interventions. It is aptly themed around the
Mahindra DNA of ‘Live Young, Live Free.’
Speaking at the showcase of the World
of SUVs, Veejay Ram Nakra, Chief
of Sales and Customer Care, Automotive Division, Mahindra & Mahindra
Ltd said that the Mahindra World of SUVs is a differentiated
customer experience, a synthesis of next level technology with a physical
environment that showcases the brand promise of ‘Live Young Live Free’. Infact
it is built on the foundation of providing convenience, transparency and
personalisation.
Veejay Ram Nakra further added that at Mahindra we have always leveraged
technology to re-imagine the purchase and ownership experience for our
customers. For a personalized experience we have several industry first
initiatives such as SYOUV.com,
Bring the Showroom Home and multiple tie-ups with portals for online booking of
our vehicles at the pre-purchase stage. Further, for a seamless ownership
experience, With You Hamesha is a digital platform for our existing customers.
The World of SUVs fortify Mahindra’s
engagement in the pre-purchase and purchase stages by integrating the virtual
world with the real on a phygital (physical+digital) platform, alongside a
robust backend mechanism.
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