By Tricitynews
Chandigarh 02nd Aug:- Audi, the German luxury car manufacturer has introduced a host
of tech-driven new-age solutions for customers as well as its dealer partners
under its Digitalization strategy.
Foremost amongst
these is the Connected Car technology through the ‘myAudi Connect’ App. The App
gives complete information on the car to the customer with features like
Time-based curfew notifications and Disturbance notifications which alerts
customers in case of any incident with the car. The ‘myAudi Connect’ App also
compliments the lifestyle of the Audi owner by bringing a host of lifestyle
features and offers. The Audi dealers can keep control over their complete
fleet through this App. Audi has also introduced Augmented Reality (AR) and
Virtual Reality (VR) elements that give customers a look and feel of the car
that can be configured before the purchase. As part of its Digital Retail
initiative, Audi has also taken
e-commerce to the next
level. The customers will now be able to purchase genuine Audi merchandise
directly online from the Audi Shop on URL (www.audiindia.in/audishop).
Rahil Ansari, Head
Audi India, said that digitalization is one of our key pillars and the future
for us. The Digitalization initiatives introduced today are designed to enhance
the customer’s experience through all his stages of interaction across brand
touch points. With the Virtual Reality solution, customers can get an extremely
realistic experience of their individually configured car, down to the last
detail.
The customer
experiences Digitalization right from his first contact with the Audi brand and
it continues throughout his/her journey as an Audi family member. ‘myAudi
Connect’ App brings complete safety for family members with features like Car
tracking, Geo fencing (Location-based curfew) or Time-based curfew along with
Disturbance in case of any incidents.
It also brings to
customers features like Service booking, Service logs, Road Side Assistance,
SOS features and lifestyle elements like a Concierge Desk along with a driving
score for Customer trips in a gamified manner.
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