By Tricitynews
Chandigarh 18th September:- Confederation
of Indian Industry in association with the Federation of Indian Direct Selling
Industries (FIDSI) organized an informative session on Direct Selling at CII
Northern Region Headquarters, here today. The half-day session created
awareness about the avenues that this industry presents modus operandi,
regulations, skill requirement & up gradation. The session was graced by
officials from Government of Punjab.
K.A.P Sinha, Principal Secretary,
Department of Food, Civil Supplies & Consumer Affairs, Government of Punjab
and Simarjot Kaur, Additional Director, Department of Food, Civil Supplies
& Consumer Affairs, Government of Punjab graced the occasion.
K.A.P Sinha, said that there is a
huge potential for employment, especially for women in the direct selling
domain. He expressed his delight over the direct selling industry demanding
legislations and regulatory guidelines and assured that he will initiate
necessary action in this regard.
K A P Sinha also opined that there
should be a consumer centric attitude in both policy framework & industry
operations as the focus is on the user is at the receiving end. He also
appreciated CII and FIDSI efforts to organize such a session and said that
Industry Associations should take lead in affirming such interfacing platforms.
Simarjot Kaur, said that we welcome
the feedback of the industry and shall surely look into the formulation of
requisite guidelines to facilitate documentation and operations in the direct
selling business.
Rahul Sudan, General Secretary, FIDSI
presented a glimpse of the opportunities in direct selling industry & also
the policy reforms done by the Central Government as well as various State
Governments till date to give an impetus of this niche industry. The State
Government was requested to issue guidelines on Direct Selling for Punjab state
as well since it would help in countering unemployment.
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