By Tricitynews
Chandigarh 03rd
December:- Nissan launched an ‘Intelligence
Makes the Difference’ an innovative 360-degree campaign wherein the Nissan
KICKS takes the competition head on and proves its mettle on Indian road
conditions. Anchored by celebrity chef and automobile enthusiast Aditya Bal,
the campaign provides a fresh spin on a consumer car review. Nissan in
collaboration with its agency partner Nissan United India has specially curated
these reviews and content across print, TV, digital and social channels.
Reviewed by consumers in real-time,
the series of films show the anchor and consumer driving through different
cities tackling the city’s real time driving conditions such as traffic,
potholes, narrow lanes etc. to name a few.
Speaking about the campaign, Rakesh
Srivastava, Managing Director–Nissan India said that today, customers are seeking mobility
solutions to real-life challenges in real-time. The ‘Intelligence Makes the
Difference’ campaign showcases the versatility of the Nissan KICKS and its
capabilities to meet challenging driving conditions faced by the customers
reiterating its great value proposition, best in class quality assurance
delivering on the promise of Nissan KICKS - The Most Intelligent SUV.
The Nissan KICKS Intelligence Makes
the Difference also witnessed popular TV Show Host Rannvijay and Social Media
Influencer Pothole Raja coming on board and showcasing the versatility of the
KICKS on Indian roads. The KICKS with its best in class ground clearance makes
maneuvering around potholes, narrow by lanes a hassle-free experience. Along
with the Nissan Intelligent Mobility features like AVM, Nissan Connect, the
KICKS comes through as a strong winner owing to its small turning radius, high
ground clearance and overall bold looks.
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