Tricitynews
Reporter
Chandigarh Feb. 01,
2021:- Royal Enfield, the global leader in
the mid-size motorcycle segment, today announced the commencement of its first
ever motorcycle customization campaign – Build Your Own Legend. This is a
unique initiative inviting motorcycle enthusiasts to submit their designs for a
custom motorcycle based on the Meteor 350.
As part of its ongoing journey to
foster creativity and promote custom motorcycling in India, Royal Enfield
has conceptualized this campaign for motorcycle enthusiasts in
India. Driven by the theme of self-expression, the contest is
aimed at providing a platform to encourage the community to express
themselves freely, follow their passion for riding and take a step ahead in their
journey of self-exploration. Interested participants can register here www.royalenfield.com/in/en/byol/
Speaking about the Custom Program
at Royal Enfield and the Build Your Own Legend initiative, Shubhranshu Singh, Global Head -Marketing at
Royal Enfield said that the
Royal Enfield Custom Program is an endeavor to nurture the spirit of
self-expression and customization among consumers and to promote and grow the
global custom motorcycle ecosystem. Over the past few years, the Royal Enfield
Custom Program has designed and built some noteworthy machines including the
Bonneville Racer, SG 411, and the Midas Royal. Not only have these builds
demonstrated the capability of Royal Enfield motorcycles and strengthened the
custom ecosystem across the globe, but they have also initiated scores of
enthusiasts into the world of customization. With this initiative, the custom
program on the newly launched Meteor 350, we will further fuel this spirit and
encourage enthusiasts to create a unique custom render of our easy cruiser.
To participate in the Build Your
Own Legend contest, interested candidates can register on the Royal Enfield
website and send in their entries in the form of a sketch or render with a
small description of their idea. Three concepts will be shortlisted across 3
separate jury panels including RE Choice, Pro Judges Choice & Public
Choice. The Top 3 unique designs will be shortlisted and the winners will get a
chance to visit the INTC. During this period the winners will work closely with
the Industrial Design Team at the Royal Enfield India Tech Center, Chennai who
will help them refine the motorcycle design to make it buildable. After refining
the designs, each winner will be teamed up with a custom motorcycle builder
based in India and the design will then be brought to life in a span of a
few months. To judge the concept and design of the motorcycle we have roped in
Wes Reyneke, Senior Editor at Bike Exif, Roland Sands from Roland Sands Design,
Vijay Singh of Rajputana Customs and Pablo Chaterji Executive Editor Motoring
World.
Talking about the Build Your Own
Legend initiative, Adrian Sellers
Head - Custom Program Royal Enfield said that Build Your Own
Legend’ is a unique creative platform that draws inspiration from the customers
of the next generation and their growing need for self-exploration. The
campaign is aimed at giving the riding community an opportunity to express
their love for the machines and we look forward to enabling motorcycling
enthusiasts with a perfect opportunity to bring alive their ideas and dreams in
form of self expression via motorcycle customization.
The theme of Build Your Own
Legend campaign focuses on one’s imagination, experiences, passion for
riding and the never ending quest towards self-exploration. Showcasing the
talent and enthusiasm of the participants, the contest also demonstrates the
brand’s ideals of individuality, freedom and expression while providing
inspiration for our customers.
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