Chandigarh, Oct.19, 2021:- Amiraga, best
known for its vibrancy, elegance and charm, the brainchild of founder Garima
Goel, A NIFT Delhi graduate, stole the show at the Opulence India, a two-day
Life Style Exhibition which concluded here today. Visitors thronged the Amiraga
stall in huge numbers on both the days.
Garima Goel of
Amiraga brand showcased BLOOM, her Amiraga-Fall Winter 2021 collection. She
said that the ‘Bloom’ collection is inspired by the beauty of nature, hope, and
a new world. Epitomising western oomph and elegance, at the same time
appreciating Indian craft, it juxtaposes with the beauty of nature’s most
beautiful creation- flowers.
The collection
comprises of pure silk and pure pashmina cashmere tops and capes. It is chic,
feminine and dynamic. Using colors and patterns inspired by flora in evocative
tones like pretty pink, charming peach, fiery red, teal blue, subtle beige and
elegant grey. The collection comes alive with stunning textures, vibrant colors
and beautiful finishing, all absolutely handmade. She added that all the pieces
are very versatile and take you from day to night. Soft, lightweight and dreamy
all products are handmade with highest quality fabrics and materials. The products
are sustainable and eco-friendly.
Garima discovered
her flare for art and fashion while growing up which helped her forge her path
to Amiraga. To her, clothing and fashion are forms of self expression and her
use of bold colors and patterns take inspiration from human psychology, stories
of art and travel find their way into her collections.
Amiraga celebrates
the stylish and independent woman who appreciates superior quality aesthetics,
one of kind artistic clothing and sustainable values. One of the designer said
that our highest quality pure Merino wool and Mulberry silk products are
handmade and unique wearable pieces of art which are versatile and eco
friendly. The Pashmina Cashmere products are handcrafted from the fine Cashmere
Wool of Kashmiri goats and loomed by Kashmiri artisans. We seek to create
designs that give warmth, comfort as well as confidence and a sense
of luxury to the wearer.
Yogesh Chaudhary
and Pooja Chaudhary, Director, Royal Day Events said that the exhibition was aimed
at festive season, Karvachouth and Diwali winterwear, where 70 designers
gathered under one roof to showcase their festive editions.
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