By Tricitynews Reporter
Chandigarh, Oct.14,
2021:- Noise, the Indian connected lifestyle
brand has launched its latest campaign - #ListenToTheNoiseWithin starring
critically acclaimed actor and celebrity, Taapsee Pannu. Recently, she was
signed as Noise’s brand ambassador for the smart wearable category. With this,
the brand endeavors to inspire Noisemakers to never give up and face the
challenges as they come by listening to their inner voice and instincts. As
part of the digital campaign, Noise has released an aspirational video that is
live across Noise’s social media channels – Facebook, Twitter, and Instagram.
The narrative of the newly launched campaign is pivoted on
Noise’s core belief in listening to the noise within and belief in oneself –
dil ka shor which completely resonates with Taapsee Pannu’s professional
journey. This campaign is aimed at encouraging today’s youth and millennials to
have belief in their abilities without getting impacted by daunting opinions
and the “Shor” outside.The recently released 10 seconds video demonstrates the
inspiring story of Taapsee who followed her inner voice to overcome her
struggles and emerge as an independent, self-made actor. The actor is seen
following an indomitable spirit for fitness which led to her new
transformational avatar and wearing Noise’s smartwatch. Her voiceover narrates
the antagonistic opinions of people who were directed to discourage her but,
she suppressed these notions/voices to #ListenToTheNoiseWithin. Taapsee has
shared the video on her social media accounts.
Taapsee is well renowned for her compelling acting and dynamic
roles. Her success reverberates the testimony of her stubbornness to win over
the challenges.
Talking about the campaign, Amit Khatri, Co-Founder Noise, said that we are immensely elated
to launch our first campaign with Taapsee Pannu. She has a one of its kind,
high-spirited and fierce persona, which resonates with the core beliefs of
Noise. Our synergies are harmonized when it comes to stifling the clouding
voices and taking over the challenges to be better than ever. With our campaign
featuring Taapsee, our core motive is to inspire Noisemakers that obstructions
can never stop you if you listen to your instincts and follow your heart even
if you are surrounded by several repulsive voices. We have always advocated the
importance of listening to your ‘dil ka shor’ and to do so Taapsee.
Sharing the experience, actor and celebrity Taapsee Pannu said that time and
again, people tried dragging her down or diminishing her with their criticism,
but she made sure she neglected the dispiriting comments. The biggest learning
of her journey has been to believe in herself and never lose touch with the
inner Noise. Our instinct is the greatest driving force when we come across any
challenge, and Noise echoes the power of listening to the inner Noise for a
better version of yourself. Both of us are Ziddi and that is why the connection
fits. She is glad to be a part of the campaign. The video is a brief glimpse of
her journey.
As a part of the campaign, Noise will be releasing series of
videos with Taapsee Pannu featuring different products from Noise’s wearable
portfolio. Noise has been catering to the growing demands of wearable devices
in India and has emerged as the market leader in the category. The brand is
geared up with the exciting campaigns and launches in the next few
months.
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