By Tricitynews
Reporter
Chandigarh, Oct.13, 2021:- Purplle.com, one of India’s leading online beauty destinations,
today launchesitsfestive campaign– #PurplleWaliDiwali. In their biggest ever beauty sale,
for the first time,consumers will get a chance to choose their free gift on every
order. A host of beauty products, including, Hair Straighteners, Eye-Shadow
Palettes, Primers, Highlighters, Mascaras, and a lot more will be up for grabs.
The Purplle Diwali sale will go live from 20th -26th October, setting the tone
for this festive season delivering beauty for all at their doorstep.
The campaign filmshowcases Sara Ali Khan grooving
to ‘Yeh
Diwali PurplleWali’ giving the original song a twist,
voiced by the ace singer Anushka Manchanda. Rolled out across Television,
Print, Digital, and Social Media channels, the 360-degree campaign will also
witness over 3000 influencers grooving to the song and choosing their beauty
best this Diwali. Additionally, consumers stand a chance to win the coveted
Papa Don’t Preach Lehenga worn by Sara Ali Khan in the campaign film.
Speaking on the
campaign, Sara Ali Khan, said that Purplle stands for
inclusive and accessible beauty for all, and this Diwali they have empowered
consumers to choose a free gift of their choice and claim some of the coolest
beauty products. Bringing alive the essence of the campaign through a catchy
tune, a quirky hook step, and recreating Bollywood’s most iconic song has been
exciting. So girls, look no further, here is your chance to add to cart,
groove, and light up like a diva, this PurplleWali Diwali.
On the launch of the
campaign, Nippun Aneja, Chief Business Officer,Purplle.com said
that we wanted to make this Diwali even more special for
our consumers during our biggest sale of the season. This year everyone will
have the freedom to choose their very own free Diwali gift every time they shop
with us, on every order they place. We want this to truly be a PurplleWali
Diwali, celebrated with Sara Ali Khan, and the best of beauty for all.
Starting from 20th to 26th October the Purplle Diwali sale will
offer discounts on Purplle’s exclusive labels, namely, Purplle, NY Bae, Good
Vibes, Alps Goodness, Stay Quirky as well as prominent third-party brands on
the website. The festive offer is applicable on all orders above INR
500/-.
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