By Tricitynews Reporter
Chandigarh, Dec.26, 2021:- An amazing amalgamation of
Greek design sensibilities and traditional Indian craft, Thevasa–a Delhi based
unique lifestyle and
fashion brand – saw the opening of its third ‘experience center 'at Elante
Mall, Chandigarh here.
The brainchild of Neha
Kalra, a design enthusiast and entrepreneur, Thevasa is an attempt
to rediscover, revive and sustain India's beautiful art, craft and
culture, while giving it a contemporary twist with the aid of modern technology
and international flavour.
Neha Kalra, founder said
that she has always wanted to do something constructive for India’s talented
pool of traditional artisans especially, the hard-working and highly skilled
women workforce. Through Thevasa, she is glad that she is able to offer
something of value to them. Unlike other fashion labels, our emphasis is to
give maximum revenue to our artisans by putting less physical pressure on them
and instead, using technology and our own sensibilities as designers to create
the best outcome for our clients.
Predominantly led by a team
of women, Thevasa’s new store offers a retail experience centre like an oasis
of tranquility - with calming tones of white and blue, limestone walls and
cheerful lighting.
The store is set to offer
new collections in women’s wear - kurtas, coord sets and fine mul cotton &
chanderi sarees. The unique collection of home decor items like coffee mugs,
platters and cushions are also available.
Some of the featured
products include, kurtis handcrafted in Cotton silk with bead embroidery,
silver zari, ‘Santorini’ style Kypello side-serving bowls, mugs, tea-sets,
kettles et al.
Fonder Neha further
informed that Thevasa offers a range of products from contemporary Indian
wear to handmade stoneware, stationary and home accessories. This is the
brand's third store in North India, the other two being in Khan Market, New
Delhi and in DLF Promenade, Vasant Kunj, New Delhi.
Also present at the launch,
Thevasa’s design head Archi Modi said that the women of Chandigarh are well
known for their sartorial style - global in outlook but with their hearts in
India. They are very aligned with the Thevasa Woman - unique as a global
personality and proud of Indian artistic traditions. We are confident that they
will love the collections that we have in store for them - and there’s
something for everyone.
Thevasa’s retail expansion
& merchandising head Deepanshi Sehrawat further said that Chandigarh is
truly a cosmopolitan city that beautifully blends modernity with elegance of
traditional design aesthetics. Our store has a modern design inspired from the
vibes of Santorini and blends beautifully with Indian kurtis and dinnerware in
pastel colors.
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