By 121 News
Chandigarh
28th November:- Beam Suntory today announced the
launch of Two New Single Malts “Ardmore” and “Bowmore 12 year old”
under the Peated Malts of Distinction portfolio in addition to the
number one Islay malt, Laphraoig 10 year Old . The launch of these peated malts
signifies Beam Suntory’s continued commitment to the Indian market and
indicates the huge opportunity that Beam Suntory sees for malts in India, where
its flagship brand Teacher’s is amongst the leading scotch brand in India.
Beam
Suntory offers an unrivalled collection of single malts under its range of
Peated Malts of Distinction, to satisfy an array of consumer’s tastes. The
Ardmore Legacy, a light, silky peat smoke, balanced with sweet honey and spice.
As well as the Bowmore 12 Year Old, a mid-range peated whisky that is perfectly
balanced with a smooth, mellow taste of peat, fruit and honey notes. These
brands will sit alongside the number one Islay malt, Laphroaig, which is
already established in the Indian market. Laphroaig 10 Year Old is the most
intensely peated malt whisky in the Peated Malts of Distinction collection,
with hints of coconut and banana complimented by a medicinal complex taste.
Speaking at the launch of Ardmore and Bowmore in India, the Spokesperson for, Beam Suntory India said that at Beam Suntory, we have always believed in understanding the
needs of consumers and offering brands with highest quality. We are confident
that these three premium peated malts, The Ardmore Legacy, Bowmore 12 Year Old
and Laphroaig 10 Year Old will stand out for their quality, unique flavour
profiles and compelling heritage. India is one of the world’s leading Scotch markets
and we expect these incredible brands to become exclusive and aspirational
expressions in India.
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