By Tricitynews Reporter
Chandigarh
30th December:- With New Year around the corner,
Connect Broadband, market leader in broadband and wire line segment has
launched a campaign titled ‘Har Din Happy’. The campaign focuses on engaging
people through social media channels and encourages them to remain happy every
day. A website, www.hardinhappy.com has been launched
where people can visit and take a pledge to remain happy throughout the year.
The website measures your happiness
quotient. All you have to do is to answer some questions pertaining to
different aspects of life and your happiness score pops up. Each user will get
a customized E-certificate as an acknowledgement of the pledge taken. Users can
share the certificates online on social networking channels such as Facebook,
or Twitter and can also encourage their friends and relatives to participate
and take a pledge.
There is an ocean of studies and research
that assert that a happy person is likely to live longer and yet people keep
looking for excuses to remain unhappy. The trend is found predominantly in the
youth of the nation. Thus the initiative has been taken to emphasize the
significance and reimbursement of being happy. The teleco has made a
special video called ‘Har Din Happy’ to convey the message that if we decide to
be happy we will be happy. The video further brings out the message that ‘life
ka hardin happy hona chahiye’. The tide will never be in your favor, but the
vigor is in turning it in the direction of your liking. The ‘Har Din Happy’
Video is available on Facebook and You Tube Channels of Connect Broadband. The
campaign has been conceptualized and developed by Connect Worldwide, digital
arm of the Videocon group.
Speaking
about the campaign,
Arvind Bali, Director and CEO, Connect Broadband and Videocon Telecom said
that it’s up to us to be happy, once decided, one can be happy. Happiness is
all about enjoying the journey without worrying about the destination. Our
campaign is an initiative encouraging people to take charge of life and to not
give in to adversities.
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