By Tricitynews Reporter
Chandigarh
24th August:- Mahindra Agri Solutions Limited
(MASL), a wholly-owned subsidiary of Mahindra & Mahindra Ltd., today
announced the launch of‘Tromph’,
an advanced insecticide, as part of its vision to build innovative crop care
solutions for the farmer community. The molecule belongs to 3rd Generation
technology and is a leading solution for key pests across the world. Tromph will be marketed and sold
in India by Mahindra Agri Solutions Limited.
Haryana marks the first state where
the insecticide was introduced today, which will be followed by launches in
other important markets in the West and South of India. The launch ceremony in
Karnal was attended by more than 200 farmers, Agricultural University and
R&D scientists and foreign delegates from Japan who shared their experiences
about the new insecticide and advances in the Agro-chemical sector.
Tromph is
an advanced insecticide that has been developed to kill the insect pests that
infect various crops such as rice, cotton, chillies, vegetables and fruits like
mangoes. It helps farmers protect their crops from insects like the Brown Plant
Hopper, known to severely damage rice, and also from the sucking pest in
cotton. Tromphis also very
effective against those pests which have grown resistant to other generic
insecticides available in the market.
Ashok
Sharma, President – Agriculture Sector and MD & CEO, Mahindra Agri
Solutions Ltd. said that we, at Mahindra Agri,
have a vision of Delivering
FarmTech Prosperity and have been working towards providing a
full range of solution to the farmers, including high quality hybrid seeds,
advanced agrichemical solutions, micro irrigation and agri advisory through our
Samriddhi centers. In line with this vision, we are committed to introduce
world-class products for pests, diseases and nutrient management for most of
the important crops that are grown in India. We believe that in today’s age of
Farming 3.0, such innovative products and solutions are essential to steer
farmers towards higher productivity levels which will eventually lead to better
incomes and rural prosperity.
He added further that Tromph is a leading example of one
such innovative product. Not only is it effective for crop care and protection,
but is also bio-degradable which makes it highly suitable for the environment.
Tromph will be retailed in all the
leading rice and cotton markets in the country from September; however the
awareness campaign for the product stewardship and technology will start from
today. Farmers can enquire about the product from nearby Samriddhi centers as
well as Mahindra authorized dealers and distributers or call up on the helpline
-1800-266-1222.
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