By Tricitynews Reporter
Chandigarh
05th October:- Internet opens up many avenues for
business and revenue generation. Affiliate marketing is one such business
avenue. It can be understood as a business partnership in which an agent called
an affiliate through its website/blog attract a customer, who in turn, either
directly purchase the products, or registers to the sellers newsletter, or just
browses the site as per the terms decided. Affiliate marketing has been
introduced in India by many online companies. India being a big and diverse
market place with growing online business has a potential for innovative and
effective business models. According to estimates, the Affiliate marketing
industry would grow at a CAGR of 27% to reach USD 835 million by 2025 from the
current USD 96 million, a staggering 8 times growth.
Affiliate marketing today is primarily being leveraged by product
categories brought or consumed online. Offline categories have found it
difficult to effectively leverage the potential of affiliate marketing.
However, increasing use of affiliate marketing for influencing decisions, and
integration of online/offline are driving such companies to invest more in
affiliate marketing programs. Hence, traditional industries like BFSI,
Automobiles & Real Estate are allocating more money to affiliate marketing
programs.
The flexibility of affiliate
marketing is enabling brands to engage with a network of global influencers who
are looking to promote their products worldwide. Given the unit metrics of
Affiliate Marketing, this marketing channel will continue to grow. It will
continue to adopt new technologies and ways of working to meet the needs of
brands in coming days.
The interest in the industry was
clearly evident as the Internet & Mobile Association of India (IAMAI),
organized the 3rd edition of its two-day India Affiliate Summit,
which is being attended by over 3500 delegates, from various brands.
The event boasts of over 70
exhibitors, 50+ industry speakers, 350+ companies, and 12+ hrs of content.
Besides, there is the ‘Affiliate Street’ - a section completely dedicated to
Affiliate marketers to exhibit their services.
Some of the brands participated are:
Flipkart, Google, Vivo, Tata, Pepsico, Abbott, DHFL, ICICI, PVR, Sun Pharma,
HSBC, Reebok, Bajaj Capital, Best Seller, Zomato, Vodafone, Axis, Bata, Jabong,
Micromax, Nestle, Shoppers Stop, Danone, The Body Shop, Honda, Kotak Mahindra,
Big Basket, Piramal, Hero, JLL, Zivame, Croma, Barclays, Gitanjali, Novartis,
Samsung, Dabur & Reliance, amongst others.
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