By Tricitynews Reporter
Chandigarh
27th October:- The Municipal Corporation
Chandigarh has engaged RJ Meenakshi as brand ambassador for Swachh Bharat
campaign. Today she met with Sh. Jitender Yadav, IAS, Commissioner, MCC, and
gave her consent letter for the same.
RJ Meenakshi, renowned RJ
from 94.3 My FM said that she will work to reach the city people for creating
awareness regarding Swachh Bharat Mission through Radio and other mediums of
social media. She said that her main focus will be on segregation of waste at
source level and citizen feedback through “Swachhata app” and other awareness
activities.
While sharing the
awareness plan, the Commissioner, MC, Chandigarh said that the MC has planned
for organizing community activities which will be including Nukkar Nataks,Local/Ward level Swachhata competitions, Cleanliness Drives,
Clean-City campaigns regarding segregation of waste at source level with
Resident Welfare Associations and Market Welfare Associations etc., Art Competitions including
logo designing, Essay, Quiz, painting and elocution for Children, Sanitation
Hackathon, Awards and incentives to wards, RWA and local bodies for active
participation (best toilet, best ward etc., Engaging celebrities as brand
ambassadors, who citizens perceive as role models in awareness drives,
Sanitation/eco-clubs in schools/colleges/institutions/youth association
(Swachhta Committees), Display at public libraries and other public places, Quarterly
meetings with RWAs, Religious leaders, Self Help Groups (SHGs) and MWAs etc.
He said that the MC will
work on Swachh Bharat Mission in collaboration with prominent business organizations such as Hotels, Hospitals,
Markets and conclaves, events & competitions etc. will also be organized
among them. He added that internal campaigns run by Government offices such as “Clean
Employee of the Month” and “Swachhagrahi” will also be organized.
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