India Wakes Up with Honda GRAZIA: To See World in a New Light

By Tricitynews Reporter

Chandigarh 08^th November:- Honda Motorcycle and Scooter India Pvt. Ltd., the No. 1 scooter manufacturer in India today unveiled its new Advanced Urban Scooter “GRAZIA”. This is the Next Big Step of Honda to lead the Scooter Segment from the front with Innovation & advancement of its product portfolio.

As a market leader of scooterization, with biggest portfolio of 6 existing scooter models, GRAZIA is the Next Big Innovative Addition in its scooter range. More than 2 crore families have placed their trust on Honda’s automatic scooters with Activa leading as the highest selling two wheeler in the country. Today 1/3^rd of the India is riding on scooters and it’s the fastest growing category in the Indian 2Wheeler industry.

Further fuelling the momentum & growth of scooterisation, Honda’s all new GRAZIA, has been styled to meet the aspirations of upwardly mobile Young and Urban India. The GRAZIA is not just the best looking but is also the most technically advanced product in its category.

GRAZIA is set to create new excitement with its advanced technology, innovative industry first features and sharp design lines.

Speaking on Honda’s Next Big Innovation in scooters, Minoru Kato- President and CEO, Honda Motorcycle & Scooter India Pvt. Ltd. said that in the last 16 years, Honda 2Wheelers India has grown exponentially from a humble 54,000 units in the first year, to 3 lakh+ scooter sales in a single month now. Today every 2nd scooter customer in India is celebrating the freedom of mobility on a Honda scooter. Adding more excitement to the premium scooter segment, the Honda GRAZIA is the most advanced scooter in its category. With many Industry first feature like LED Head lamp, fully digital meter with 3 step speed Eco speed indicator, Customers can now step into the future and see the world in new light with pride, backed by Honda’s high quality and superior reliability.

Yadvinder Singh Guleria, Senior Vice President - Sales and Marketing, said that as the market leader in automatic scooters, Honda raised the bar further with GRAZIA - Honda’s Next Big Step of Innovation in Scooters. Get ready to see the world in a New Light with bright LED head lamp. Many other Segment leading features makes GRAZIA the most advanced urban scooter with great styling and unparalleled convenience.