By Tricity News
Chandigarh 11
April:- Usha International, one of India’s leading consumer
durable companies, continues its association with the Mumbai Indians IPL
team for the fifth consecutive year. Launching a nation-wide integrated campaign that
connects Usha Striker fans with Mumbai Indian players who are
strikers in their own league, Usha is all set to enhance
engagement through a
host of activities for all cricket lovers, and its trade partners,
distributors, dealers, retailers, and customers, pan India.
While
the Usha logo will be seen on the leading side of helmets and caps of MI
players as part of the association, the company will also have significant
brand exposure at the Mumbai Indian’s home ground, Wankhede stadium.
Commenting
on the collaboration, Manish Kapoor, Marketing Head Fans, Usha International
said that Usha and Mumbai Indians have always come together to create great
cricket moments and memories for cricket fans. This year too, we have a treat
in store for lovers of the game with our creative campaign Striker meets Striker. Usha Striker fans are built to last and are
trusted for their quality performance just like the Mumbai Indian Strikers, who
have performed stupendously in all IPL seasons evoking happiness and joy every
year.
Strongly believing in the brand ethos ‘Play’ to
grow the active lifestyle in the country, Usha supports numerous sporting
initiatives across India including Ultimate Flying Disc, IPL, Football,
Marathon, Ladies Amateur and Junior Golf and Cricket for the deaf. The new age
striker fans from the brand underscore Usha’s commitment to promoting an active
and healthy lifestyle.
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