By Tricitynews
Chandigarh 15th May:- Coca-Cola India, one of the country’s leading beverage companies, today
announced its entry into new categories of Enhanced hydration and
Nutritious Dilutables with
the launch of Aquarius Glucocharge and Minute Maid Vitingo. The new products
are in-line with the company’s endeavour to provide a spectrum of beverage
choices to the consumer along with functional benefits across various segments of
consumers.
Aquarius Glucocharge, packed with Glucose, essential Minerals (Potassium, Sodium,
Calcium) and fruit juice has been developed exclusively for Indian consumers
who toil in the
heat and need
instant rehydration to overcome
exhaustion. This non-carbonated, low sugar beverage with fruit juice is
priced at an affordable value of INR
10 for a 200ml serving.
Minute Maid Vitingo is a specially formulated product
to address micronutrient deficiency and malnutrition in India. The formulation
is fortified with Iron, Vitamin A, Vitamin C, Zinc, Folic Acid, Vitamin B2 and
Vitamin B12. It comes in single serving sachets of 18gm priced at INR 5. Regular consumption of
Vitingo has been clinically tested to significantly reduce Iron
deficiency, Anaemia and Vitamin C deficiency among children.
Speaking
at the launch, T.
Krishnakumar, President, Coca-Cola India and South West Asia, said that in
time for the peak summer, the launch of Aquarius Glucocharge and Minute Maid Vitingo marks our entry
into the space of Re-hydrate,
Replenish and Recharge. These enhanced and nutritious beverage options have
been developed specifically for the Indian consumers to suit their needs of enhanced
and nutritious hydration.
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