By 121 News
Chandigarh
11th June:- YES BANK,
India’s fourth largest private sector Bank, signed a Memorandum of
Understanding (MoU) with the Federation of Automobile Dealers Associations (F A
D A), the apex national body representing Automobile Retail Industry in India,
to launch ‘FADA Academy’.
F A D A
Academy will prepare current and future dealer leadership to build front-end
and back-end processes, improve customer and technical operations and enhance
financial results of each department in the dealership.
The
Academy will also work towards providing world class training and development
programs for Dealer Principles, CEO’s, Service Leaders, Finance Leaders and
Sales Leaders. The course coverage will be across a spectrum of topics such as
finance, strategy, customer experience, digital and innovation, process
management techniques etc., which would benefit the auto retailers and their
teams to manage their business more efficiently.
The auto
retail industry has conventionally been a family managed business, with
families running these businesses for almost three to four decades, in case of
some of the large dealerships. In such businesses, the first generation’s
inclination towards adapting to new technologies is low as opposed to the
second and third generation who are B-school graduates but may have a knowledge
gap in terms of KPI. This unique knowledge-based partnership aims to address
skill gaps to make Auto Retailers in India globally competitive by making the
industry technically sound, thereby helping institutionalize the sector. In
the first year, the academy aims to up skill 500+ dealer principles and 3000+
teams on various technical and management programs.
In order to
make it more comprehensive, various formats like workshops, certification
courses, and management development programs would be included in the courses
to be imparted through classroom, online and blended learning sessions through
FADA Academy.
Speaking
about the partnership, John K
Paul, President, F A D A said that F A D A Academy aims to evolve
into a mechanism for constant learning amongst the fraternity. When disruptions
become inevitable, ignorance can prove to be fatal. Through this academy we
would not only provide a platform for acquiring knowledge but also encourage to think creatively and adapt to
change.
Commenting
on the development, Rajan
Pental, Group President and Group Head - Branch and Retail Banking, YES
BANK, said that we are pleased to
power the FADA Academy towards up-skilling, re-skilling and preparing the
current and future dealer leaders to build front-end and back-end processes,
improve customer engagement and operations, thereby helping improve
profitability. The curriculum has been designed to cater to up-skill and
upgrade the auto dealers segment.
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