By
Tricitynews
Chandigarh 25th July:- Titan Company Limited, India’s
largest lifestyle company driven by innovation and design, held the finals
of ‘Design:Impact Awards for Social Change’ in
collaboration with Tata Trusts, in Mumbai today. After multiple rigorous rounds
of evaluation, eight winners, from the 993 entries received, were announced at
Taj President today in the grand finale. These winners from different sectors
are being given grants of upto Rs. 65 lakhs each. Overall, the program commits
to Rs 5 crore worth of grants.
Titan’s
Design:Impact Awards is a project-based grant award that aims to positively
impact the underprivileged communities and needs of the society, by encouraging
and inspiring bright minds to design for the benefit of the Indian society.
Catheter
Reprocessing System, from Chandigarh, is one of the eight winners.It is a
revolutionary machine which reprocesses angiography/angioplasty catheters and
helps in reducing treatment costs upto 55 percent making treatments safe,
affordable and accessible. It has the potential to save millions of lives every
year and aims to especially benefit economically weaker sections of the
society. CRS can also be used for a wide variety of catheters ranging from
application in cardiovascular, neurology, angiography and angioplasty. CRS
provides a more efficient and improvised way of cleaning catheters, reflecting
in reduced financial burden on patients for treatment. This is due to a
99 percent reduction in the price of the catheters by using CRS to clean the
catheters.
On
approaching the finale of the competition, Bhaskar Bhat, Managing Director,
Titan Company Limited, said that we instituted this program keeping in mind
Tata group’s mission of giving back to the society we serve. We were further
delighted when we received nearly a 1000 submissions and learnt about
innovators who are making meaningful and positive impact on society. The
initiative gave them a platform to showcase their products backed by design-led
innovation. At Titan, giving back to society has always been key and we look
forward to working closely with the winners at Design:Impact Awards and supporting them to lead the
change.
Revathi
Kant, Chief Design Officer, Titan Company Limited while commenting on the
importance of design at the Design:Impact Awards grand finale, said that design
is at the core of what we do at Titan. We believe that design brings in a lot
of elements beyond just physical appearance of the product. It involves a
combination of aesthetics and functionality that makes a product not only beautiful
but also easy to use. Design was a key parameter while evaluating all entries
for the program. We wanted to ensure that all innovations had a strong design
philosophy going forward. Since these products will serve larger sections of
the society, we believed design is a strong enabler.
Congratulating
the winners on the occasion, N E Sridhar, Head - Corporate Sustainability,
Titan Company Limited, said that at Titan, we believe innovation plays a
pivotal role in what we do – from product development to retail experience to
marketing campaigns and to CSR. CSR is a way of life at Titan. Design:Impact
Awards is an attempt to bring India’s designers and innovators under one
umbrella and help them reach out to wider sections of the society who are
under served and or underprivileged. It is indeed a pleasure to be a part of
Titan’s initiative in supporting innovators who are working towards creating a
positive social impact. Open to innovators across India, we were overwhelmed to
see the response and it was a pleasure to go through all 993 entries. While all
18 finalists have promising innovations, it was a difficult task for the jury
to select 8 winners. Our heartiest congratulations to everyone who came forth
and made Design:Impact Awards a huge success.
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